Skip to main content

Sports diplomacy

Sports diplomacy

Australia is a successful global leader and innovator in sport. We are known as an active and healthy sporting nation, producing a broad range of athletes and sports administrators with integrity and character.

Our love and dedication to sport can provide us with unique opportunities to engage our neighbours, and advance our national interests. Sport allows us to build and extend our influence in our region and beyond. We also use our love of sports as an expression of who we are and what we stand for as an open trading partner to the globe.

Sports Diplomacy Strategy

In 2015, Australia released its first Sports Diplomacy Strategy, setting in motion a new era of international sporting engagement.

Read: Australian Sports Diplomacy Strategy 2015-2018

Sports Diplomacy 2030

The Matildas soccer team women players celebrating a big win on the field.
The Matildas celebrating a big win. Credit: Football Australia.

Building on the success of the first strategy, Sports Diplomacy 2030 was launched on 1 February 2019. The new strategy continues to have a global outlook, with a strong focus on our Pacific neighbours and a vision to build a thriving regional sports community.

Sports Diplomacy 2030 envisages closer collaboration between the Australian sports codes, industry and government to leverage the nation's sporting excellence in ways that enhance Australia's influence and reputation and advance our national interests.

To help deliver these goals the strategy is organised around four strategic priority areas:

  • Empower Australian sport to represent Australia globally
  • Build linkages with our neighbours
  • Maximise trade, tourism and investment opportunities
  • Strengthen communities in the Indo-Pacific

Access the strategy below:

Learn more about Australian sport diplomacy at Sport Exchange Australia

Sports Diplomacy Advisory Council

To assist with implementation of Sports Diplomacy 2030, the former Minister for Foreign Affairs, Senator the Hon Marise Payne, established the Sports Diplomacy Advisory Council.

The 13-member Council is made up of former sporting champions, senior sports administrators and sports media representatives.

Council members provide advice to the Government on opportunities to promote Australian sporting expertise internationally. They will help to promote Australia's work in sports diplomacy, especially with Australia’s partners in the Indo-Pacific region.

Learn more about the Sports Diplomacy Advisory Council

Sports Diplomacy MOOC

La Trobe University Centre for Sport and Social Impact and the Department of Foreign Affairs and Trade have collaborated together to create the world's first Sport Diplomacy MOOC (Massive Open Online Course). The course will provide participants with a good understanding of Australian sporting values and the soft power potential of sport.

The Sports Diplomacy MOOC is free and has been designed for team leaders, coaches, managers, administrators, high-performance managers, sports scientists, sports psychologists, umpires and referees, and people involved in sport for development programs. Enrolments are now open.

Sports for development

Children playing soccer as a part of the Just Play program in Vanuatu.
The Just Play program in Vanuatu uses football to change perceptions about women, girls and people with disability. Credit: Oceania Football Confederation.

Sport is a globally recognised vehicle to achieve development outcomes in areas such as health, social cohesion, gender equality and disability inclusion. The Australian Government strongly supports these outcomes through its targeted sport for development programs in the Indo Pacific region.

Learn more about the history of Australian government support for sport for development

Team Up is an Australian Government program supporting partnerships across the Pacific that use sport to bring people together, champion inclusion and create opportunity.

Learn more about Team Up

PacificAus Sports

PacificAus Sports is creating new opportunities for athletes, coaches and administrators to train, play and grow together. Through collaborative and ambitious partnerships, the program drives success for the Pacific sports community, unlocking the potential of a new generation of sporting champions.

Learn more about PacificAus Sports

Back to top