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Australia-Japan Foundation banner. Left side: Australian Government crest with the words ‘Australian Government’ beneath it. A vertical line separates this from the Australia–Japan Foundation logo on the right, which features a stylised red and blue circular graphic and the text ‘豪日交流基金 Australia–Japan Foundation.

Style guide and logos

New AJF logo (Jan 2026)

The Australia-Japan Foundation (AJF) has renewed its brand as it commemorates 50 years since its establishment and looks to the next 50 years of collaboration and friendship. The design draws inspiration from symbolic elements of both countries: Australia, a vast land down under, and Japan, the land of the rising sun.

Using the logo

AJF logo is available for download by grant recipients and other approved organisations. It can be used in print and electronic media, as well as other applications such as signage, team uniforms and sporting gear.

It is a condition of funding that AJF grant recipients include the AJF logo and acknowledge the AJF's support in all promotional material and publications, including websites - see 'Using the logo on another website'. The following acknowledgment must be used in association with the logo where possible:

The [insert name of Project] is supported by the Australian Government through the Australia-Japan Foundation of the Department of Foreign Affairs and Trade.

Logo elements

The logo is composed of the Australian Government crest and the AJF logotype and symbol. The crest and AJF logo are locked together in the format shown. The symbol (the stylised map) may not be used on its own without the logotype (the words Australia-Japan Foundation + the Japanese translation).

The Australian Government logo lockup must be used in most applications. An acknowledgement of the Australian Government must be given when the AJF logo is used in isolation (e.g. An Australian Government initiative since 1976).

Combined logo featuring the Australian Government crest on the left and the Australia–Japan Foundation logo on the right, separated by a vertical line. The Australia–Japan Foundation logo includes a stylized geometric map shape with bilingual text reading ‘豪日交流基金 Australia–Japan Foundation’
Logo of the Australia–Japan Foundation featuring a stylized map shape in dark blue over a red circle, with bilingual text in Japanese and English reading '豪日交流基金 Australia–Japan Foundation'. Tagline below states 'An Australian Government Initiative since 1976'.

The positioning of the logotype in relation to the symbol should never be altered. It should be within a clear area free from other text and graphics. The logotype should never be separated from the symbol.

Examples of ways the logos can be produced are provided for reference below.

Do not scan the logo from a hard copy.

Logo scale

To preserve the detail of the logo design, the Australian Government crest in the logo should not be used at a scale smaller than 20mm in width. No type, additional logos or other graphic elements should be placed closer to any edge of the logo than a distance that is equivalent to that between the bottom of the words 'Australian Government' and the bottom of the coat of arms.

Enlarging or reducing the logo should be done proportionately, using the electronic files provided. The proportions of the logo components should never be altered. Neither the logo nor its components should be stretched or elongated. Both components should occupy the same space, i.e. the AJF symbol should not be bigger than the crest or vice versa.

See Australian Government Branding Guidelines for the most up-to-date rules and guidance in the application of the Australian Government logo.

Using the logo on another website

The logo should not be altered, cropped, distorted or modified in any way. Minimum size considerations should be followed. You must link to the AJF website from the logo.

Other tips

Do not:

  • add other visual elements and text to the logo.
  • obscure or cover the logo by text or technical processes, such as additional screens of colour.
  • place the logo within shapes or borders.
  • crop, trim or bleed the logo off a page or in a fold. The logo must always appear in its entirety.

More information

Questions on the use of the AJF logo should be directed to the AJF Secretariat, Canberra, tel (02) 6261 3898 or email ajf.australia@dfat.gov.au

Logos files

Main AJF logo

Logo of the Australia–Japan Foundation featuring a stylized map shape in dark blue over a red circle, with bilingual text in Japanese and English reading '豪日交流基金 Australia–Japan Foundation'. Tagline below states 'An Australian Government Initiative since 1976'.

Main logo reversed

Australia–Japan Foundation logo on a dark blue background, featuring a stylized geometric map shape in red, white, and blue beside bilingual text reading ‘豪日交流基金 Australia–Japan Foundation’. Tagline below says ‘An Australian Government Initiative since 1976’

Main logo mono black

Black‑and‑white Australia–Japan Foundation logo with a stylized geometric map shape beside bilingual text reading ‘豪日交流基金 Australia–Japan Foundation’. Tagline below states ‘An Australian Government Initiative since 1976’

Main logo mono white

White-on‑white Australia–Japan Foundation logo with a stylized geometric map shape beside bilingual text reading ‘豪日交流基金 Australia–Japan Foundation’. Tagline below states ‘An Australian Government Initiative since 1976’

Logo lockup with Australian Government crest

Combined logo featuring the Australian Government crest on the left and the Australia–Japan Foundation logo on the right, separated by a vertical line. The Australia–Japan Foundation logo includes a stylized geometric map shape with bilingual text reading ‘豪日交流基金 Australia–Japan Foundation’

Logo lockup with Australian Government crest reversed

Combined logo on a dark blue background showing the Australian Government crest on the left and the Australia–Japan Foundation logo on the right, separated by a vertical line. The Australia–Japan Foundation logo includes a stylized geometric map shape with bilingual text reading ‘豪日交流基金 Australia–Japan Foundation’

Logo lockup with Australian Government crest mono black

Black‑and‑white combined logo showing the Australian Government crest on the left and the Australia–Japan Foundation logo on the right, separated by a vertical line. The Australia–Japan Foundation logo includes a stylized geometric map shape with bilingual text reading ‘豪日交流基金 Australia–Japan Foundation

Logo lockup with Australian Government crest mono white

White combined logo on a dark blue background showing the Australian Government crest on the left and the Australia–Japan Foundation logo on the right, separated by a vertical line. The Australia–Japan Foundation logo includes a stylized geometric map shape with bilingual text reading ‘豪日交流基金 Australia–Japan Foundation’.

AJF 50th Anniversary logo

Australia–Japan Foundation 50 years logo featuring the number 50 with a stylized geometric map shape inside a red circle, positioned above the word ‘YEARS’.

NB: The AJF 50th Anniversary logo can only be used during 2026 as part of 50th anniversary communications, and must not be used in isolation. The AJF standard logo must also be displayed elsewhere on the same material. Please contact the AJF Secretariat for further information before using this logo.

AJF 50th Anniversary logo reversed

Australia–Japan Foundation 50 years logo on a dark blue background, featuring the number 50 with a stylized geometric map shape inside a red circle above the word ‘YEARS’

AJF 50th Anniversary logo mono black

Black‑and‑white Australia–Japan Foundation 50 years logo featuring the number 50 with a stylized geometric map shape above the word ‘YEARS’.

AJF 50th Anniversary logo mono white

White Australia–Japan Foundation 50 years logo on a dark blue background, featuring the number 50 with a stylized geometric map shape above the word ‘YEARS’."
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