Review of Australia’s soft power

Australia's Minister for Foreign Affairs has launched the nation's first ever review of soft power to ensure Australia remains a persuasive voice in our region.

Soft power is the ability to influence the behaviour or thinking of others through the power of ideas and attraction. By leveraging our soft power strengths, we can advance Australia's global reputation and prosperity.

• Media release: Review of Australia's soft power
• Make a submission: Soft Power Review