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Pacific Horticultural and Agricultural Market Access Program (PHAMA) Plus Investment Design Document

Summary of Publication

Since 2011 Australia and New Zealand have invested AUD41 million in the Pacific Horticultural and Agricultural Market Access (PHAMA) program. Delivered in Fiji, PNG, Samoa, Solomon Islands, Tonga and Vanuatu, a 2016 review demonstrated a positive impact on the livelihoods of more than 140,000 Pacific people, creation of 5,600 jobs and economic impact exceeding AUD78 million. Based on these results, a new phase of the program was proposed – targeting positive impact on 200,000 Pacific households in the 6 PHAMA economies as well as small island state signatories of PACER Plus.

Building on lessons from PHAMA, and consultation with 122 women and 155 men in 8 countries, an investment design document for the new phase was prepared between November 2017 and February 2018.

Key features of the proposed investment include: a multi-country, private sector-led approach; discrete, multi-year, export market interventions; increased emphasis on export commodity quality and productivity to enhance Pacific supply chain reliability; a purposeful blend of market systems facilitation and direct engagement; modest market access related interventions for small island state signatories of PACER Plus as they emerge; and program monitoring and results measurement to inform economic diplomacy and policy dialogue by DFAT.

The new program commenced in late 2018 and is characterised by three investment themes: it is commercial, export-oriented and inclusive.

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