Minister for Trade, Tourism and Investment, the Hon Steven Ciobo MP, has launched Australia's new campaign to attract more working holiday makers to Australia.
The global $10 million campaign was launched in the United Kingdom, our largest market for working holiday makers, at Victoria Station with a pop up beach.
The campaign will build on the Australian Government's recent reform package, which will make Australia a world-leading destination for young people to undertake a working holiday.
Media release: Bring on the backpacker boom