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Bring on the backpacker boom

Category
Trade and investment

Minister for Trade, Tourism and Investment, the Hon Steven Ciobo MP, has launched Australia's new campaign to attract more working holiday makers to Australia.

The global $10 million campaign was launched in the United Kingdom, our largest market for working holiday makers, at Victoria Station with a pop up beach.

The campaign will build on the Australian Government's recent reform package, which will make Australia a world-leading destination for young people to undertake a working holiday.

Media release: Bring on the backpacker boom

Last Updated: 25 October 2016
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