Appendix 11: Advertising and market research
During 2013–14, the Department of Foreign Affairs and Trade conducted the Smartraveller advertising campaign. Further information on that campaign is available at www.dfat.gov.au and in the reports on Australian Government advertising that are prepared by the Department of Finance. Those reports are available at www.finance.gov.au/advertising/index.html.
As required under Section 311A of the Commonwealth Electoral Act 1918, following is a list of agencies and organisations contracted by the department (including at overseas posts) to provide advertising and market research services. The list includes payments above $12,000 (GST inclusive).
| Agencies/Organisations | Service provided | Program | Amount ($) |
|---|---|---|---|
| Total | 3,106,302 | ||
| Advertising agencies | |||
| J Walter Thompson Australia Pty Ltd | Smartraveller Phase III campaign | 2.1 | 245,320 |
| Christian Outreach Centre | Smartraveller Phase III campaign | 2.1 | 12,000 |
| SOFT VISION | Australia by Boat without visa campaign | 1.1 | 60,478 |
| Market research organisations | |||
| GFK Blue Moon Quantitative Research | Smartraveller Phase III campaign | 2.1 | 51,250 |
| Taylor Nelson Sofres Australia Pty Ltd | Smartraveller Phase III campaign | 2.1 | 18,750 |
| Orima Research Pty Ltd | Monitoring and evaluation | 1.1 | 61,928 |
| Media Monitoring Aust Pty Ltd | Media monitoring | 1.1 | 84,457 |
| Polling and direct mail organisations | |||
| National Mailing & Marketing Pty Ltd | Processing and mailing | 1.1 | 84,979 |
| Media advertising organisations | |||
| Universal McCann | Smartraveller Phase III campaign | 2.1 | 2,275,386 |
| Sensis Pty Ltd | White Pages Directory Listings | 1.1 | 211,754 |
Note: 2012–13 excluded payments below $12,100 (GST inclusive).
