Appendix 9:
Advertising and market research
During 2016–17 the department conducted the Smartraveller advertising campaign. Further information on this advertising campaign is available at dfat.gov.au and in the reports on Australian Government advertising prepared by the Department of Finance. Those reports are available on the Department of Finance’s website: finance.gov.au.
As required under Section 311A of the Commonwealth Electoral Act 1918, following is a list of agencies and organisations contracted by the department (including at overseas posts) to provide advertising and market research services. The list includes payments above $13,000 (GST inclusive).
|
Account name |
Service provided |
Program |
Amount($) |
|---|---|---|---|
|
Advertising agencies |
|
|
|
|
Arnold Furance Pty Ltd |
Smartraveller advertising |
2.1 |
60,434 |
|
Australian Federation of Travel Agents |
@mail advertising |
2.1 |
15,180 |
|
Market research organisations |
|
|
|
|
IPSOS Public Affairs Pty Ltd |
Smartraveller market research |
2.1 |
102,443 |
|
Media advertising organisations |
|
|
|
|
Telstra Corporation |
White Pages advertising |
1.1, 2.1 & 2.2 |
239,987 |
|
Dentsu Mitchell Media Australia Pty Ltd |
Smartraveller and various advertising services |
2.1 |
3,110,020 |