Skip to Content

Appendix 8: Advertising and market research

During 2018–19 the department extended phase IV of the Smartraveller advertising campaign from October to December 2018 (interim campaign). The department also conducted activities to develop the next phase of the Smartraveller Campaign phase V. Further information on this campaign is available at and and in the reports on Australian Government advertising prepared by the Department of Finance (

As required under section 311A of the Commonwealth Electoral Act 1918, following is a list of agencies and organisations contracted by the department (including at overseas posts) to provide advertising and market research services. The list includes payments above $13,800 (GST inclusive).

Table 29: Advertising and market research
Account nameService ProvidedProgramAmount
Advertising agencies
Arnold FurnaceSmartraveller campaign interim phase IV - advertising services2.195,684
Australian Federation of Travel AgentsTravel advice email advertising and supplier directory placement2.1919,5634
Market research organisations
Kantar Public (Taylor Nelson Sofres)Smartraveller campaign phase V - market research services (explorative) and Smartraveller website user testing2.1272,140
Hall & Partners Pty LtdSmartraveller campaign interim phase IV - market research services (evaluation)2.177,391
Insurance Council of Australia LtdTravel insurance market research2.121,450
Orima Research Pty LtdPassport client satisfaction survey1.1 & 2.2105,724
International Research and Evaluation Services Pty LtdMarket research into aid localisation and social procurement1.115,492
Media advertising organisations
Universal McCannSmartraveller campaign interim phase IV and V - advertising services (media placement)2.1382,236
Telstra CorporationWhite Pages advertising1.1, 2.1 & 2.291,937
Dentsu Mitchell Media Australia Pty LtdSmartraveller campaign phase IV advertising services (media placement)2.1381,607
Universal McCannRecruitment advertising1.1, 2.1 & 2.237,765
Back to top