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Expo 2020 Dubai quarterly newsletter, issue 2

Welcome to the second issue of the Expo 2020 Dubai quarterly newsletter.

Logo: Expo 2020 Dubai UAE, Australia Expo 2020 Dubai Blue Sky Dreaming, official participant

Expo 2020 Dubai Update

With less than 18 months to go before the opening of Expo 2020, developments are taking place across a number of key areas. Almost every country in the world will be participating with 193 countries now confirmed.

The Expo site is taking shape with construction on the three Thematic Districts that form the core of the Expo site now complete.

The Mobility Pavilion explores human progress through the physical and digital from ancient exploration to artificial intelligence. The Australian Pavilion will be located opposite the Mobility Pavilion.

The Opportunity Pavilion, designed by Australia-based Cox Architecture, aims to transform millions of visitors into individual forces of change.

The Sustainability Pavilion explores the potential for buildings to be self-sustaining in water and energy, by using innovative combinations of technologies to harvest solar power and water from the air. It will also be a key part of Expo 2020's legacy, as a children and science centre.

The 438 hectare site will be home to country pavilions featuring interactive exhibits, live entertainment and meeting spaces. Several pavilions have already announced their innovative designs including most recent announcements from Belgium, Monaco and China.


The ticket prices for Expo 2020 have been released, ranging from 120 AED (1 day) to 260 AED (3 day) passes. Visitors will also have the option to purchase season or monthly passes. Tickets will be available to the public starting April 2020.

Visitor Profile

Organisers have also released updated visitor profile analytics. Of the anticipated 25 million visits, 70 per cent will come from outside the UAE including:

  • 23 per cent from South Asia
  • 17 per cent from GCC
  • 15 per cent from Western Europe
  • 11 per cent from East Asia

Welcome the Future Expo 2020

The Expo Organising Committee has launched its global marketing campaign, 'Welcome the Future'. The campaign celebrates humanity's achievements and calls on the world to come together to create a better future. Building on Expo 2020's theme, 'Connecting Minds, Creating the Future', the campaign encourages everyone to make a positive contribution.

CGI artists impression of expo site and photo of smiling child, text overlay reads Welcome to the future, 20 October 2020 to 10 April 2021.
'Welcome the Future' Campaign

As part of the global marketing campaign, Expo 2020 has appointed professional footballer, Lionel Messi as Global Ambassador. The United Nations SDG advocate and Global Goodwill UNICEF ambassador features in a 60-second film with the unifying message, "The World Is Better When We Act Together". Shot in the UAE, India, UK and Kenya, the video emphasises how Expo 2020 will break down geographic barriers and bring everyone together.

Lionel Messi
Expo 2020's Global Ambassador, Lionel Messi

Australian Pavilion Update

The Australian Pavilion, set in the Mobility district, will be the focal point of Australia's participation in Expo 2020. From the pavilion design to the events program, Australia continues to make significant progress in the lead up to October 2020.

Australian Pavilion Website

The official website for the Australian Pavilion is now live. The website will feature the latest Expo 2020 and Australian Pavilion news, updates and announcements. Visitors are encouraged to visit the website for regular updates.

Pavilion Design

In January, the pavilion design was tendered out for completion and construction by a UAE-based Design, Build and Maintain Contractor. We are pleased to announce that Al Shafar Interiors, a subsidiary of the ASGC group, has been appointed. Pavilion site preparation and construction is expected to be carried out from July 2019 to January 2020. We anticipate launching the pavilion design in the second half of this year.

Business Program

We have begun work on our strategically targeted business program. The program will include Austrade-led missions, commonwealth-led events, and events hosted by our Major Partners (states and territories) and Sponsors (corporates and institutions).

Events will be designed around key priority sectors:

  • Agribusiness and food
  • International health
  • Major infrastructure including sustainable urban development and smart cities
  • Services and technology
  • Energy and resources
  • Defence, space and advanced manufacturing
  • Creative industries
  • Tourism

The Expo Organising Committee has emphasised the importance of collaboration and partnership. The Australian Pavilion program will feature events that promote pavilion to pavilion and multilateral collaboration. These events will align with our key priority sectors and the Expo Organising Committee's thematic weeks which are currently under development.

CGI artists impression of building and landscaping
Convention Space Centre (concept)
CGI artists impression of building
Mobility Pavilion (concept)

Recent Visits

As the Expo site begins to take shape, Australia's Commissioner General for Expo 2020 Dubai, Justin McGowan has hosted a number of visits from various state and territory delegations.

On 7 April, the Queensland Premier visited the Expo site with the Commissioner General and members of the Expo Organising Committee. The Premier shared ideas and lessons learned from hosting the 2018 Commonwealth Games.

Five people standing in front of promotion banners
Commissioner General for Expo 2020 Dubai, Justin McGowan with Najeeb Mohammed Al-Ali, Executive Director of Dubai Expo 2020 and Queensland's Premier and Minister for Trade, The Honourable Annastacia Palaszczuk

From 29 March to 24 April, a delegation from the Western Australia Legislative Assembly visited the UAE to further enhance the trade relationship between the two countries. The delegation visited the Expo site and met with the Expo Organising Committee.

Nine people standing in front of promotion banners
Legislative Assembly delegation from Western Australia visiting the Expo 2020 site

Business and Industry Opportunities

Official Providers

Our Official Provider invitation, issued in February, received a strong number of responses.

We are pleased to announce our Official Providers:


We are pleased to announce sponsors of the Australian pavilion, the University of Wollongong and Caroma. As sponsors, UOW and Caroma will be able to leverage the expo opportunity and host events at the pavilion in support of their business priorities.

With China and India anticipated to provide the largest number of business visitors, Expo 2020 offers businesses a unique opportunity. Whether you are looking to attract investment, expand your markets or influence global-decision-makers, sponsoring the Australian Pavilion will provide your business with an opportunity to achieve your business objectives.

For more information, or to arrange a discussion, please email:

Two men shaking hands
President UOWD, Professor Mohamed Salem and Commissioner General, Justin McGowan

Cultural Program Update

The development of the Australian Pavilion cultural program is currently underway. An EOI calling for submissions from artists and creative arts companies closed on 29 March 2019. Open for five weeks, the EOI attracted strong interest. Responses are currently being assessed by the cultural program manager, Jacqui Bonner Marketing + Management. The final cultural program will be designed to entertain visitors, increase awareness of the diversity and depth of Australia's performing artists and celebrate the richness of Indigenous arts and culture on a global platform. We also encourage major Australian performers and artists to consider a stopover in Dubai during Expo 2020.

Australian Cultural Diplomacy Grants Program (ACDGP)

The ACDGP round is now open and closes 5 July 2019. The ACDGP encourages building people-to-people links while promoting Australia's economic, artistic and cultural assets to an international audience. This is a unique opportunity for interested parties to seek additional funding to participate at Expo 2020.

For more information, please read the Australian Cultural Diplomacy Grants Program 2019 - Guidelines or email

Rows of children singing
Qantas Children's Choir performing at Shanghai Expo 2010

Expo 2020 Innovation Impact Grant Programme

We are excited to announce that three Australian businesses were shortlisted as finalists for the 4th round of the Expo Live programme. The grant programme recognises and supports the work of businesses and initiatives designed to advance the pace of progress and inspire a more inclusive and prosperous future. Live presentations from the shortlisted finalists took place in Dubai from 30 April to 2 May.

AgUnity, Conpago and My Disability Matters were recognised for their innovative solutions to agriculture, healthcare and community development.

Four people posing for a photo
Commissioner General, Justin McGowan, with finalists from My Disability Matters.

Subscribe Now

To keep up to date with expo developments, subscribe to our quarterly newsletter.

Please note that you must subscribe to receive future newsletters.

Subscribing will ensure you will continue to be informed of all the exciting opportunities that Australia's participation in Expo 2020 Dubai presents for Australian business.

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Last Updated: 24 June 2019
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