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Business Envoy

Bringing home the FIFA Women’s World Cup in 2023

On June 25, it was announced that Australia and New Zealand would serve as co-hosts for the FIFA Women's World Cup 2023.

The largest women's sporting event in the world, 144 national teams entered the qualification process for the 2019 edition of the tournament, which was hosted in France and watched by a combined 1.12 billion viewers.

The FIFA Women's World Cup 2023 will be hosted across Australian and New Zealand cities in July and August and will debut an expanded tournament format – 32 teams participating, up from 24. FFA has forecasted delivery of $460m of social and economic benefits to Australia through the tournament.

Australia will be represented at the tournament by the Westfield Matildas, ranked as the number one sporting team in Australia for emotional connection and familiarity (TrueNorth Research). Captained by 2018 Young Australian of the Year Sam Kerr, the team also has commitments at Tokyo 2020 and the 2022 AFC Women's Asian Cup in India.

The Matildas celebrating a big win.
The Matildas celebrating a big win. Image credit: Football Federation of Australia

An exciting outcome of the hosting announcement has been a significant increase in interest from local and international companies exploring sponsorship opportunities in football, at every level, via the National Teams (Westfield Matildas and Socceroos), the professional leagues (Hyundai A-League, Westfield W-League, Y-League and E-League), as well as opportunities to support community football – Australia's largest club-based participation sport, with 1.96m participants counted by the Australian Government's AusPlay Survey.

With an increased trade and investment focus on football in Australia driven by these exciting developments, businesses looking to explore partnership opportunities with FFA over this exciting phase can contact Tom Rischbieth, General Manager Commercial at

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