Australia at Expo 2025 Osaka, Kansai Australia Pavilion Partnership Opportunities
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Foreword from the Minister for Trade and Tourism
Australia and Japan are more closely connected today than ever before, enjoying a special strategic partnership based on many shared interests. Our relationship is underpinned by decades of friendship and collaboration between our people, our businesses and our governments. The connections Australians have with Japan will drive our success at Expo 2025 Osaka, Kansai. We will use our pavilion and program of activities to deepen Australia's relationship with Japan, showcase our modern and diverse nation to the world and create opportunities for Australians. Japan's focus at Expo 2025 on decarbonisation, clean energy and global Sustainability Development Goals aligns well with Australia's ambition to become a leader in clean energy sectors of the future. The beautiful Australian pavilion in Osaka will be located on a prominent Expo site. Our Expo partners will have access to VIP function rooms at the pavilion, allowing you to create unique events or participate in government-led functions. I am delighted to invite you to partner with the Australian Government to further your corporate objectives in this important market. I look forward to working with you to make our participation at Expo 2025 a great success.
Senator The Hon Don Farrell, Minister for Trade and Toursim
About Expo
Japan will host the next World Expo in Osaka, Kansai from April to October 2025. This prospectus provides an overview of Australia's participation at Expo 2025 Osaka and outlines partnership (sponsorship) opportunities.
Australia's theme statement
With rich ancient cultures, spectacular landscapes, plentiful natural resources, and a diverse population, Australia is a land like no other.
'Chasing the Sun' will explore Australia's unique energy: from our pioneering businesses and global partnerships to our vibrant society and contributions to solving complex challenges. Through a focus on sustainability, First Nations' priorities, diversity, inclusion and regional collaboration, the Australian Pavilion will present Australian innovation, opportunities, and resilience to the world.
Expo presents a rare and exceptional opportunity to collaborate with the Australian Pavilion, led by the Australian Government, to build your profile as a trusted partner of choice in Japan and to be part of the broader Australian story in our region. As our partner, you will participate in networking opportunities across your sector, in collaboration with corporate partners and government officials, decision makers, investors and entrepreneurs from Japan and other major trading partners.
We will use our pavilion theme, 'Chasing the Sun' to shine a light on Australia's diverse capabilities and dynamic economy, and to maximise trade and investment outcomes across priority sectors. We are offering an unparalleled chance for you to leverage a unique global platform that will add the glow you need to launch your next project, secure investors, build relationships with government, non-government and corporates and achieve high growth ambitions.
“As an entity that operates primarily to connect business to Australians and Australians to business, more than ever, it is abundantly clear that the changing world requires collaboration and unique partnerships. In my mind, this is exactly what Expo and the Australian Pavilion delivered and was the catalyst to bring together the entire Australian Business community here in the UAE.”
David Sanderson, Chairperson, Australian Business Group Abu Dhabi
Shine with us at Expo 2025 Osaka, Kansai
The Australian Government aims to leverage Expo 2025 Osaka, Kansai (Expo) to showcase the best of Australian business, innovation, exports, sport and culture to a highly influential global audience. We are looking for extraordinary organisations to help us shine on the world stage and we invite you to join us as an Australian Pavilion partner.
The greatest show on earth
World Expo is an unmissable international mega event held every five years under the authority of the inter-governmental organisation, the Bureau International des Expositions.
Expos are a gathering of nations to share the latest ideas and solutions to global challenges. From the Eiffel Tower at Paris Expo 1889 to the hydrogen powered BMW at Hannover Expo 2000, Expos are renowned for launching new products and concepts. Japan's Expo theme 'Designing a Future Society for our Lives', will again facilitate problem solving and technological advances towards a better world. The Osaka Expo site will be a spectacular and vibrant mix of country pavilions, Japanese corporate pavilions, public event spaces, restaurants, street food outlets and entertainment venues nestled on a purpose-built island off Osaka.
Expo 2025 Osaka, Kansai will bring together more than 150 nations for six months from April to October 2025. Expo organisers are expecting 28 million visitors.
“Expo 2020 Dubai was a beacon of light for our industry in very tough times. The Expo 2020 represented the first big catalyst for world trade and commerce to bounce back. We used our partnership with the Australian Pavilion to reach out to new and existing customers, letting them know we remain one of the most rapidly expanding hospitality supply companies across the globe. The service visitors received inside the Australian Pavilion closely reflected our own company values - friendly, professional and dependable service. It was an excellent opportunity to meet Australian and international businesses throughout the event and forge long lasting partnerships.”
Inam Haider, CEO, Hospitality Solution Group Expo 2020
Dubai Australian Pavilion partner
Our place in the sun - the Australian Pavilion
The Australian Pavilion is being designed to provide an unforgettable Australian experience for our visitors. The pavilion will have two precincts, each designed to promote Brand Australia to targeted audience groups.
Public Entertainment Precinct
From mid-afternoon into the evening, our cultural program will bring the outdoor stage to life with captivating Australian talent. Performances will include solo artists, bands, musicians, dance troupes, films, and theatre-style shows. Buzzing outdoor dining outlets will give our visitors a true taste of Australia, as they relax and enjoy our entertainment precinct. Inside the pavilion, visitors will follow the sun on an immersive journey across Australia, experiencing our diversity, natural beauty and ingenuity along the way.
VIP Event Precinct
We will host dedicated events to promote trade and investment opportunities and activations for targeted invited guests in our custom designed VIP event space. The Australian Pavilion events program is accessible only to our partners and their guests.
Both of these precincts will be available to our partners.
"Expo offers the opportunity to reach a global audience with access to business representatives and decision makers, which is essential for a B2B company like EFM. This was the biggest show in town and EFM are proud to have played their part in delivering yet another globally successful event."
Dylan Owen, Managing Director Middle East & Australia, EFM Global Logistics
Expo 2020 Dubai Australian Pavilion partner
Rise to the top as a partner of the Australian Pavilion
We invite you to join Team Australia as a partner of the Australian Pavilion.
As our valued partner, we will work together to strengthen relationships with Japan to progress economic, commercial and diplomatic outcomes, create opportunities in your sector and for your business, and positively shape perceptions of Australia.
As an Australian Pavilion partner, you can use Expo to:
- Build and deepen relationships with your key Japanese partners
- Be part of the conversation with government officials and important decision makers
- Highlight your latest offering
- Host an international meeting
- Build new linkages and networks
- Connect with clients, customers and investors
- Bring all your stakeholders together
- Expand your market reach
- Build awareness and understanding of your brand
- Target global media based at Expo with your event or launch
Australian Pavilion events program overview
Corporate hospitality is a central feature of our partnership packages and reflects the priority we place on the VIP events program, which we will use to progress Australia's policy, business, trade and investment objectives with Japan and other participating countries.
The program will be shaped around ten programming pillars, reflecting Australia's focal sectors with Japan.
- Global New Energy & Decarbonisation
- Technology & Innovation
- Water, Oceans & Natural Environment
- International Education, Research & Collaboration
- Food, Wine/ Beverage, Fibre & Agriculture
- Health, Med & Biotech
- Visitor Economy
- Space
- Art, Culture & Design
- Sport
Each pillar will be scheduled over a time block and will launch with a flagship event targeting VVIP corporates and key government officials. These events provide an exclusive opportunity to build relationships and influence both business and policy discussions across an extensive range of topics designed to advance Australia's national interests.
You will be invited to these functions in accordance with your partnership package, and can also align your own VIP events with the programming pillars.
The pillars will be underpinned by our cross-cutting themes: First Nations' priorities, gender equality and inclusion, sustainability and climate change, and regional collaboration.
We will also host high-profile events to mark Australia's significant commemorative days, cultural highlights and future momentous sporting events.
Finally, we will deliver a series of business development events, including trade and investment promotions and business matching opportunities for each pillar.
“The Australian Pavilion at Expo 2020 Dubai was a wonderful representation of the Australian people and culture, and beautifully showcased all that is unique and special about our country. We were so proud to be part of the Australian Pavilion and to showcase Australian environmental sustainability innovation.”
Rick Woods, CEO, Green EcoTech Expo 2020
Dubai Australian Pavilion partner
Partnership package structure
Bronze $250,000
Gold $1,000,000
Silver $500,000
Platinum $2,000,000
Each tier is built around three streams of benefits, which are scaled according to the investment level.
Partnership package stream one:
relationship building and business development through hosting your own special events and corporate hospitality at the Australian Pavilion.
Host private events with a unique Australian 'wow' factor.
We will roll out the red carpet for your VIP guests and give them a dose of sunny Australian hospitality at your private events and engagements in the Australian Pavilion. You will have full access to our pavilion VIP events space, audio/visual system, events management team, Executive Chef team, and our incredible waitstaff to impress your guests with a tailored Australian experience.
Partners will also have an opportunity to host guests on a guided tour through the Australian Pavilion visitor experience. Expo site entry tickets are included for guests attending your VIP events.
Our main VIP events area will be an exclusive function space for partners and their guests with an uniquely Australian theme. We are planning for the function space to seat around 72 people for a sit-down dining gala event or around 115 for a standing reception. The area will offer flexible set up options, with various configurations for tables, chairs, and staging.
The current design also includes a BBQ and bar area for outdoor VIP functions. The VIP space will be equipped with areas for smaller gatherings, dining events and business meetings. The final pavilion design is expected to be confirmed in September 2023.
Your event formats could include seated gala-style functions, panel discussions, round tables, seminars, demonstrations, product launches, MoU signings, media activations, briefings, standing networking functions and cocktail receptions (the sun's the limit).
Where possible, we will look to schedule your private corporate event/s within relevant programming pillars as described above. This will help you to attract the right audience and to optimise media and social media coverage through our sectoral campaigns.
Partnership package stream two:
networking and profiling through invitations to influential VIP events at the Australian Pavilion.
Be our guest
Bring your A+ networking game and press the flesh with high profile officials and dignitaries throughout Expo, as our guest at Australia's flagship events, business development engagements, commemorative events, ministerial functions, and collaborations with other country pavilions. Subject to capacity and protocol for dignitaries, scaled for partnership tiers.
Partnership package stream three:
brand exposure and public relations
Build your brand in Japan
Your brand will be acknowledged in the Australian Pavilion, on the Australian Pavilion website, across Australia's Expo social media channels and in relevant Australian Government promotional materials, speeches, and media releases about Australia at Expo.
Our pavilion public relations experts will work with you to take advantage of the many media and social media opportunities in the lead up to, and across the 6 months of Expo.
Our team is on hand to make your Expo experience remarkable.
We will work with Australian suppliers to bring the highest quality Australian produce to the plates of your VIP guests, through curated Australian menus. A specialist events management team will orchestrate seamless activations, topped off by a professional chef team, experienced wait staff, sommeliers, mixologists, and live musical entertainment to help you to deliver the event of the year.
Partnership packages at a glance
Bronze $250,000
The bronze package gives you the opportunity to be part of Australia's Expo program, through hosting your own VIP event targeting your important stakeholders. You will be invited to one of our VVIP flagship events as well our National Day commemoration and Pavilion launch. We will also mention you in social media and add your logo to our website and our acknowledgement wall at the Pavilion.
Stream one: Corporate hospitality and pavilion access (the nature and number of events and meetings within each partnership tier are subject to change until the Pavilion design is finalised (expected September 2023).
- 1 VIP event (standing catering up to 100 pax) in the Australian Pavilion VIP events space Complimentary Expo entry tickets on the day for guests attending your VIP event
- Complimentary access to the VIP meeting room on the day of your event for up to 2 hours
- Exclusive VIP tours of the Australian Pavilion visitor experience for your guests
Stream two: Invitations to influential VIP events
- 1 invitation to an element of Australia's National Day at Expo program (subject to event proceeding as planned, flights and accommodation not included)
- 2 invitations to an Australian Pavilion flagship event
- 1 invitation to the Australian Pavilion launch in Australia
- 1 invitation to the Australian Pavilion opening in Osaka
Stream three: Brand exposure and public relations (scaled according to investment tier as outlined in partnership agreement)
- Acknowledgment as a partner in speeches, media releases, marketing material and on the pavilion sponsor recognition wall
- Promotion of your event and your Expo produced social media content where possible
- Media support for your VIP event
- VIP event photography and videography
Silver $500,000
With a silver partnership package, you can host three of your own VIP events, attend two of the Australian Pavilion flagship events, as well as a selection of our special VIP events as outlined below. We will promote your organisation through our silver media and public relations plan.
Stream one: Corporate hospitality and pavilion access (The nature and number of events and meetings within each partnership tier are subject to change until the Pavilion design is finalised (expected September 2023)
- 3 VIP events in the Australian Pavilion VIP events space, with full catering and event management support (as outlined in agreement)
- Complimentary Expo entry tickets for guests attending your VIP event
- Complimentary access to the VIP meeting room on the day of your event
- Exclusive VIP tours of the Australian Pavilion visitor experience for your guests
- Accreditation to the Australian Pavilion for the duration of Expo for one representative
Stream two: Invitations to influential VIP events
- 1 invitation to a minimum of one element of Australia's National Day at Expo program (Subject to event proceeding as planned, flights and accommodation not included)
- 2 invitations to two Australian Pavilion flagship events
- 1 invitation to a special Ministerial/visiting dignitary event (subject to event capacity and content relevance to partner organisation)
- 2 invitations to the Australian Pavilion launch in Australia
- 2 invitations to the Australian Pavilion opening in Osaka
Stream three: Brand exposure and public relations (Scaled according to investment tier as outlined in partnership agreement)
- Acknowledgment as a partner in speeches, media releases, marketing material and on the pavilion sponsor recognition wall
- Promotion of your event and your Expo produced social media content where possible Media support for your VIP events
- VIP event photography and videography
- Company case study on the Australian Pavilion website Article in Australian Pavilion stakeholder newsletter
Gold $1 Million
The gold package solidifies your Expo participation. It enables you to host six VIP events targeting your key interlocutors and will get you in the room with senior officials and business leaders at Australian Pavilion VVIP and flagship events. Your organisation will be promoted through our gold media and social media engagement package.
Stream one: Corporate hospitality and pavilion access (the nature and number of events and meetings within each partnership tier are subject to change until the Pavilion design is finalised expected September 2023)
- 6 VIP events in the Australian Pavilion VIP events space, with full catering and event management support (as outlined in agreement)
- Complimentary Expo entry tickets for guests attending your VIP event
- Complimentary access to the VIP meeting room on the day of your event
- Exclusive VIP tours of the Australian Pavilion visitor experience for your guests
- Accreditation to the Australian Pavilion for the duration of Expo for two representatives
Stream two: Invitations to influential VIP events
- 1 invitation to a minimum of one element of Australia's National Day at Expo program (subject to event proceeding as planned, flights and accommodation not included)
- 1 invitation to all Australian Pavilion flagship events
- 1 invitation to a special Ministerial/visiting dignitary event (subject to event capacity and content relevance to partner organisation)
- 2 invitations to the Australian Pavilion launch in Australia
- 2 invitations to the Australian Pavilion opening in Osaka
- Opportunity to nominate speakers for 2 events curated by Expo or the Australian Pavilion
Stream three: Brand exposure and public relations (scaled according to investment tier as outlined in partnership agreement)
- Acknowledgment as a partner in speeches, media releases, marketing material and on the pavilion sponsor recognition wall
- Promotion of your event and your Expo produced social media content where possible
- Media support for your VIP events
- VIP event photography and videography
- Company case study on the Australian Pavilion website
- Article in Australian Pavilion stakeholder newsletter
Platinum $2 Million
This is the ultimate partnership package. It includes 10 VIP events, maximum exposure through the platinum branding and public relations package and extensive invitations to VVIP events. The platinum package is the only offering to include Concierge Plus.
You won't miss a beat, with an Australian Pavilion VIP protocol officer as your dedicated Expo concierge. Our expert team will develop a tailored Expo engagement package to make sure you connect with all the right people and are seen in all the right places to pursue your business development objectives during the six months of Expo. Concierge Plus optimises your presence at Expo through proactively pursuing engagement opportunities aligned with your core priorities, in real time.
Our team will monitor and track the attendance of your target stakeholders throughout Expo and create bespoke engagement opportunities for you. This may include securing meetings with visiting international delegations, seeking invitations to prestigious events with your interlocutors across private sector and country pavilions at Expo, coordinating visits and access to country pavilions, creating media opportunities with the Expo global media contingent and identifying relevant Expo-related business engagement opportunities, both in Australia and Japan, in the lead-up to Expo.
Bonus stream: Concierge Plus
A curated 6-month Expo engagement program customised to meet your business goals
Stream one: Corporate hospitality and pavilion access (the nature and number of events and meetings within each partnership tier are subject to change until the Pavilion design is finalised (expected September 2023)
- 10 VIP events in the Australian Pavilion VIP events space, with full catering and event management support (as outlined in agreement)
- Complimentary Expo entry tickets for guests attending your VIP event
- Complimentary access to the VIP meeting room on the day of your event
- Access to the Australian Pavilion VIP meeting room or VIP lounge for up to 10 pax throughout Expo (2 hour blocks)
- Exclusive VIP tours of the Australian Pavilion visitor experience for your guests
- Accreditation to the Australian Pavilion for the duration of Expo for two representatives
Stream two: Invitations to influential VIP events
- 2 invitations to a minimum of one element of Australia's National Day at Expo program (Subject to event proceeding as planned, flights and accommodation not included)
- 2 invitations to all Australian Pavilion flagship events
- 1 invitation to a special Ministerial/visiting dignitary event (Subject to event capacity and content relevance to partner organisation)
- 4 invitations to the Australian Pavilion launch in Australia
- 2 invitations to the Australian Pavilion opening in Osaka
- Opportunity to nominate speakers for 2 events curated by Expo or the Australian Pavilion
This reflects the minimum quantity of event invitations and will be scaled up for platinum partners where possible
Stream three: Brand exposure and public relations (scaled according to investment tier as outlined in partnership agreement with maximum coverage for platinum partners)
- Acknowledgment as a partner in speeches, media releases, marketing material and on the pavilion sponsor recognition wall
- Promotion of your event and your Expo produced social media content where possible Media support for your VIP events
- VIP event photography and videography
- Company case study on the Australian Pavilion website Article in Australian Pavilion stakeholder newsletter
”It is a great privilege to be part of this world-class, successful event and we were delighted to support the Australian Pavilion. Through the exposure given by the Australian Pavilion we have built connections with many nations and have networked with different businesses across the globe. This collaboration will be extremely beneficial to our company's future endeavours.”
Mandeep Bhandari, Managing Director, Steel Masters International
Expo 2020 Dubai Australian Pavilion partner
Light up your marketing strategy as an official provider to the Australian Pavilion
The Australian Pavilion is an excellent platform to promote art, food, beverage, furniture and other pavilion fit-out products.
Opportunities exist outside of our partnership tiers for organisations seeking to contribute value-in-kind products to the pavilion to help build their profile in Japan.
We invite you to take your marketing to new heights as an official provider of the Australian Pavilion through providing a value-in-kind product or service that we can integrate into Australia's presence at Expo.
In return, we will acknowledge your value-in- kind contribution to the Australian Pavilion, through digital branding online and social media and physical branding at the Pavilion.
As part of Australia's Expo family, you will also receive VIP tickets to our pre-Expo events in Australia and select events in Osaka.
We are designing Australia's Pavilion to be a spectacular and memorable experience for our anticipated 2.8 million guests. The pavilion will be a striking presentation of a modern and diverse Australia that deepens our relationship with Japan and creates new opportunities for Australia on the world stage.
By showcasing your product or service as an official provider to Australia's pavilion you could help us to achieve these objectives, and we can help you to shine on this unique and unparalleled global platform.
Official provider opportunities are available for value-in-kind contributions between $50,000 and $250,000 (contributions exceeding this value, will qualify for our bronze to platinum partnership tiers).
We are seeking value-in-kind contributions in the following broad categories. We have included suggested items. This is not an exclusive list, and we welcome proposals.
Australian Pavilion construction, fit-out, landscaping, building services, furniture, fittings and equipment
- Interior finishes, signage, graphics and joinery
- Furniture (indoor and outdoor) and soft furnishings
- Building services infrastructure and equipment
- General appliances and equipment
- A/V systems and equipment Security systems and equipment
- Waste management solutions
- Landscaping, plants & trees
- Hospitality supplies and consumables
- Passport stamping station (bespoke design)
- People counting systems
- Stage (VIP)
- Staff intercom/radios
- Artworks and sculptures
Food and beverage (public cafe + VIP)
- Design a menu item/ hero dish / cocktail / non-alcoholic cocktail (provide a core ingredient – e.g. protein/fruit/veg)
- Core product e.g. coffee, milk/ alternative milk, protein, bush foods, etc.
- Alcoholic beverages - functions
- Non-alcoholic beverages - functions
- Beer or wine experience – public eateries
- Gourmet picnic items (backpacks)
- Standalone food cart e.g. ice-cream
VIP gifts – Australian Pavilion speakers and official international delegations
- Jewellery
- Hats
- Scarves
- Designed Items
Staff uniforms
- Tops
- Pants/Skirts
- Shoes
- Aprons
- Hats
Visitor experience
- Content creation, including graphics, AV footage, soundscape, images
- Backpacks Hats/visors – all visitors
- Gift pack/show bag for school visitors
Make your product sizzle, through our guest chef program
We will coordinate a program of visiting high profile Australian chefs to the pavilion during the six months of Expo. If you are providing food and beverage items through our official provider partnership, you may express an interest in adding on a guest chef support package - $50,000 (this opportunity is only available as an add-on to official providers of food and beverage items. There will be six chefs in total. DFAT will review expressions of interest and make the final decision on guest chef supporters, noting products provided must align with the Australian pavilion food and beverage standards and with guest chef interests or expertise).
This is your chance to promote your product intensely during a week-long interactive visiting chef program, which will include VIP events, live cooking shows, cooking collaborations with other pavilions, Q&A sessions and media activations. As a guest chef supporter, you will receive product promotion opportunities and branding associated with the program, as well as tickets to activations and special VIP events.
Expressions of Interest
You can register your official provider Expression of Interest.
Official provider and partnership opportunities will open from August 2023 through to 31 December 2024.
We will be reviewing submissions progressively and suggest reaching out to us as early as possible, to secure your contribution. Official provider opportunities are limited within the categories above and will be offered on a first-in basis, subject to companies fulfilling our selection criteria.
Official Provider benefits
Australian Pavilion branding and publicity
- Logo on Australian Pavilion website
- Logo on Australian Pavilion partner e-acknowledgement wall
- Logo in Australian Pavilion Expo Almanac
- Logo in relevant promotional material
- Australian Pavilion– provider/partner logo lock up
- Company case study about Expo participation on Australian Pavilion website
- Access to partner resources portal on Australian Pavilion website
- Posts on Australian Pavilion social media platforms
- Copies of Australian Pavilion commemorative book/Almanac
- 1 acknowledgment in relevant public relations opportunities
Invitations to events
1 invitation to Australian Pavilion launch in Australia (subject to event proceeding as planned, flights and accommodation not included).
1 invitation to Australian Pavilion opening event in Osaka (subject to event proceeding as planned, flights and accommodation not included).
1 invitation to Australian Pavilion VIP partners acknowledgment event (subject to event proceeding as planned, flights and accommodation not included).
Invitation/s to specified elements of Australia's National Day at Expo (tickets scaled according to investment tier and subject to event proceeding as planned, flights and accommodation not included).
Sun-kissed partnerships
In our experience, Australia Pavilion partnerships achieve remarkable outcomes when:
- we have shared goals and values
- your sector aligns with our programming and/or other pavilion activations
- you have a strong presence in-market or plans for expansion
- your communications team can support and amplify your Expo participation
- we can work closely with a dedicated representative or team in your organisation to make the most of every Expo opportunity
The magical moment when the sun meets the horizon
Together, we can make the Australian Pavilion radiant at Expo 2025 Osaka, Kansai.
Register your partnership Expression of Interest now.
We will be reviewing submissions progressively and suggest reaching out to us as early as possible, so that we secure your participation across our pavilion program.
We are available to discuss this opportunity in more detail in person or via an online meeting.
You can reach us at expopartnerships@dfat.gov.au
Before the sun sets
Separate opportunities also exist to support elements of our cultural program or to assist in curating elements of our Commonwealth-led events program. To find out more, connect with us using the contact details above.
Connect with us for partnership opportunities at osakaexpo@dfat.gov.au
Note to readers, a table providing a side-by-side comparison of the benefits for each partnership tier has been removed from this version as it could not be re-created in an accessible format and the information is already provided within the document.