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Public diplomacy

Public Diplomacy Strategy 2014–16

1. Our plan 2014–16


Strengthen Australia's influence, reputation and
relationships internationally by promoting a clear, creative and confident
vision for Australia's international policy agenda that reflects our national
interests and improves domestic understanding of DFAT's role.


DFAT will advance targeted public diplomacy initiatives which promote
our economic, creative and cultural, sporting, innovation and science, and
education assets to underline Australia's credentials as a destination for
innovation, business, investment, tourism and study, and emphasise Australia's
engagement with the Indo-Pacific[1]

The objectives of DFAT's public diplomacy strategy are to:

  • promote Australia's
    competitive investment environment, open and resilient economy,
    predictable regulatory framework and commitment to trade liberalisation,
    tourism investment opportunities, strong education and training
    credentials, and excellence in innovation, science and technology
  • build understanding of
    Australia's role in and commitment to the Indo-Pacific region, including
    deeper integration, sustainable development and gender equality
  • strengthen Australia's
    influence in shaping the international political and security architecture
    in ways which advance our national interests and underpin prosperity and
    security in our region
  • promote Australia as a contemporary, creative,
    successful, diverse and tolerant nation; and an attractive place to study,
    work, visit, live and invest.


1. Promote Australia's economic credentials and
support our economic diplomacy objectives

Promote, internationally and domestically, the benefits from Australia's
existing trade agreements, ensure business takes
advantage of the opportunities created by the North Asia free trade agreements,
and build support towards the conclusion of agreements currently under

Communicate Australia's commitment to the four objectives of economic
diplomacy, across the Department's foreign, trade, investment and development
work, specifically:

  • Trade:
    pursue trade liberalisation through bilateral, regional and global trade
    agreements that provide new opportunities for Australian exporters and sustain
    a strong, rules-based architecture for global trade.
  • Growth:
    support global growth and assist developing countries in the region to address
    internal constraints to economic growth, such as restrictive regulations, poor
    infrastructure and lack of capacity in the private sector.
  • Investment:
    promote investment into Australia and Australian investment internationally.
  • Business:
    advance the interests of Australian business overseas and the development a
    stronger private sector in our region, as well as promote Australian tourism.

Promote and support the National Innovation and Science Agenda (NISA)
which will help transform Australia into a leading innovative nation and
position us to seize the next wave of economic prosperity.

Employ soft power for trade, investment and economic prosperity

Promote economic empowerment of women and girls, empower women
entrepreneurs in our region and advocate internationally for the importance of
women's participation in political, economic and social affairs and leadership
for achieving prosperity and stability.

Audience: Government; business; NGOs;
science, medical and research institutions; education bodies; commentators;
host countries; women's organisations.

2. Underline
Australia's deep engagement with the Indo-Pacific region

Emphasise Australia's deep integration, strength, investment and
influence in the Indo-Pacific region including through participation in
regional partnerships, forums and dialogues.

Highlight our commitment to building deeper and broader links through:
the New Colombo Plan (NCP); Australia Awards; Australian Volunteers for
International Development (AVID); Australian NGO Cooperation Program (ANCP);
the Direct Aid Program (DAP); sports cooperation; growing two-way tourism;
investing aid in the sustainable development of our close neighbours; and
strengthening regional political and institutional architecture.

Encourage trade and investment in the Indo-Pacific, including through
the entry into force of the Trans-Pacific Partnership (TPP) and the ASEAN
Economic Community and associated opportunities for ASEAN economic integration
and growing two-way investment.

Audience: Government; business;
NGOs; commentators; partner countries; cultural and arts sector; sports sector;
education sector.

3. Advocate
Australia's vision for the international policy agenda

Build support for Australia's candidacy for the United Nations Human
Rights Council in 2018-2020 and the United Nations Security Council in
2029-2030. Highlight Australia's support for global, regional and bilateral
security frameworks and norms based on the United Nations Charter, international
law and our commitment to a well-functioning multilateral rules-based order.

Highlight Australia's important advocacy and norm-setting role on a
number of key international policy issues, such as: gender (women's leadership,
women's economic empowerment and ending violence against women and girls);
human rights (ending the death penalty, good governance and National Human
Rights Institutions); climate change and environmental sustainability (our
leadership in implementing the UNFCCC Paris Agreement, the Green Climate Fund,
and commitment to the World Heritage system); and international peace and
security (the Responsibility to Protect principle, peacebuilding, arms control,
humanitarian response, and accountability for international crimes).

Demonstrate our standing as a credible, engaged, significant actor on
major international and regional political and security debates.

Emphasise Australia's commitment to strengthening the rules-based
international political and security architecture, building on achievements
from our role as the G20 chair in 2014 and our 2013-2014 term on the United
Nations Security Council, and forming stronger ties with the countries in our

Audience: Government; business;
NGOs; research institutions; commentators; think tanks; partner countries.

4. Promote
Australia's development credentials

Highlight Australia's commitment to supporting partner countries in our
region accelerate economic growth, enhancing stability in the region, managing
the impacts of climate change and reducing poverty through effective
development and humanitarian assistance.

Lead on deliberations and policy actions relating to Australia's
priority development themes in global fora, such as the United Nations, the
World Trade Organization and G20.

We will work to increase public understanding of the aid program and key
themes including its Indo-Pacific focus, private sector engagement, aid for trade initiatives, innovation, and women's economic
empowerment. This will increase the visibility and understanding of the aims
and value of Australian aid to both a domestic and international audience. One
focus will be on outreach to diaspora communities in Australia, through ethnic
community media channels, including radio and social media. We will actively
seek opportunities to engage with ethnic communities to promote the benefits of
the Australian aid program with increased messaging around international days,
festivals and events.

Audience: Government; NGOs;
business; local beneficiaries of Australian aid; think tanks; commentators;
ethnic media and diaspora communities in Australia.

5. Champion Australia
as an open, innovative, democratic, and diverse nation

Support the implementation of the NISA, and in
particular its international initiatives such as the Global Innovation
Strategy, through international advocacy.

Promote Australia's culture of resourcefulness, entrepreneurship and
ingenuity; and our creative industries, scientific research organisations and
education system.

Highlight Australia's high levels of ethnic diversity and social harmony
and our commitment to democracy, rule of law, human rights and freedom of
speech, cultural diversity, gender equality, respect for people with
disabilities, and respect for Indigenous cultures.

Underline the role played by Australia in championing women's economic empowerment
and gender equality, including through the Gender Equality and Women's
Empowerment Strategy and the work of the Ambassador for Women and Girls.

Foster enduring people-to-people ties and institutional links across all
levels of government and civil society.

Audience: Government; business;
NGOs; research institutions; think tanks; diaspora communities; commentators;
cultural and arts sector; sports and education sectors.

2. Our

We will pursue these Public
Diplomacy goals and objectives through approaches which engage audiences on
contemporary Australia
and which facilitate networks, collaboration and
between people and institutions to build understanding, trust
and influence in advancing our national interests.

Cultural diplomacy

Culture provides a unique and critical forum for fostering mutual
understanding and relationship-building. Cultural diplomacy has a vital role to
play in international relations. Alliances are just as likely to be forged
along the lines of cultural understanding as they are on economic or geographic

DFAT will work collaboratively with the Ministry for the Arts, the
Australia Council for the Arts and organisations which strengthen Australia's
reputation as a sophisticated and creative nation with a confident,
outward-looking arts sector.

We leverage Australia's creative industries, including fashion, design,
and architecture, in line with the Government's economic diplomacy and
innovation agenda as well as development assistance priorities.

Through funding arts and cultural activities in priority countries and
regions, we aim to:

  • establish
    networks and promote collaboration and exchange between Australian artists/arts
    organisations and their international partners
  • expand
    audiences and markets for Australian artistic work and creative products
  • promote
    Australian expertise in arts production and management
  • leverage
    public-private partnerships
  • recognise
    the role of cultural actors as authentic and accessible barometers and agents
    of social change
  • influence
    perceptions of Australia at home and abroad.

DFAT's programs will promote Australia's cultural exports and creative industries.

  • The rebranded
    focus country program Australia
    Brazil (2016) will strengthen and deepen bilateral ties, and build
    enduring connections through integrated cultural events and activities. We have
    commenced planning for future focus country programs in Germany (2017) and
    Japan (2018). Alongside a focus on promoting Australia's creative excellence,
    DFAT will highlight Australian innovation and deepen people-to-people and
    institutional links.
  • The International
    Cultural Visits (ICV)
    program supports visits to Australia by leaders in
    the arts and cultural industry from overseas. It aims to generate improved
    commercial opportunities in overseas creative industry markets for the domestic
    arts industry. The program includes targeted exchanges/visits (both inward and
    outward bound to support two-way engagement), with a particular emphasis on
    identified market priority countries and current and future focus country programs.
  • The film
    promotes Australian screen content, industry expertise and
    Australian culture through film in partnership with Screen Australia. We will
    look for new opportunities to do more with the film and television industry in
    promoting our talent overseas.
  • The Aboriginal and Torres Strait Islander
    demonstrates Australia's respect for, and recognition of, cultural
    diversity and heritage, and promotes greater international understanding and
    awareness of Australia's Indigenous cultures. It supports many expressions of
    Indigenous culture through two-way Indigenous exchange/visitor programs,
    performances, visual arts exhibitions, NAIDOC Week and Reconciliation Week. The
    program aligns with the Indigenous
    Peoples Strategy
    which provides a framework for Australia
    to work with our international partners and the United Nations to influence
    international policy to advance the interests of Indigenous peoples in
    Australia and around the world.
  • Through
    the visual arts program we tour visual arts exhibitions to target
    locations in Asia and support inbound exhibitions of works from Asia to enhance
    two-way cooperation. We will explore touring beyond the region to target visual
    arts market priority countries for Australia.
  • We
    support international and regional arts activity through partnerships
    and engagement, including Asia TOPA: Asia-Pacific Triennial of Performing Arts
    in Melbourne in 2017 and the APT: Asia Pacific Triennial of Contemporary Art
    and the Australian Performing Arts Market in Brisbane.

Media engagement

DFAT's media engagement work provides significant opportunities to
inform and influence audiences. We will draw on a range of advocacy
opportunities and tools, including Official Visits, informal briefings, HOM/SES
interviews, news conferences and social media channels. We will look for
opportunities to promote the Department's work, including by publicising policy
developments, achievements, new services and significant statistics as well as
human interest stories.

The International Media Visits (IMV) program supports implementation of
our key foreign and trade policy objectives by providing participant
journalists and their readers with an increased understanding of contemporary
Australia. IMVs will be targeted towards promoting international understanding
of Australia's innovation, science and research capabilities and
infrastructure; investment environment; gender; human rights; and sporting
assets and capabilities to host major events.

Sports diplomacy

The Australian Sports Diplomacy Strategy 2015-18 capitalises on
Australia's sporting assets and expertise to promote Australia's diplomatic,
development and economic interests. The whole-of-government strategy provides a
practical way to inform, engage and influence key groups, particularly youth,
emerging leaders and women and girls. It also promotes Australian capabilities
and creates business opportunities through the Australian Government's
international sports business program, Match Australia, and aims to establish our
sports 'brand' in the region.

DFAT will continue to provide a central coordination point for all
sports diplomacy activity across the Australian Government. This ensures a best practice approach to
utilising the Australian Government's investment in sport. Through sports diplomacy we will:

  • build institutional
    and people-to-people linkages
  • promote
    our reputation for excellence in performance and training, sports governance
    and domestic participation
  • support
    sport for development initiatives
  • showcase our major events capabilities.

In 2016, DFAT will expand the sport for development program to Asia,
building on the success of the Pacific Sports Partnerships initiative,
targeting improvements in education, health, gender equality, and disability
inclusion through sport.

Science diplomacy

DFAT has prioritised the development of a science diplomacy strategy in
2015-16 to enable the Department and its overseas network to promote
Australia's national innovation and science credentials; identify opportunities
for collaboration; and to further institutional and people-to-people links.

The strategy will support and complement the Australian Government's
NISA and its existing suite of international engagement initiatives and
programs, as well as advance the Department's strategic and economic foreign
policy objectives.

The strategy aims to:

  • enhance
    Australian international competitiveness and economic diplomacy in innovation,
    science and technology
  • promote
    Australia as a destination for education and training
  • lift
    Australia's profile as a partner for science centre capacity building, research
    collaboration and international exchanges, including climate science
  • facilitate
    greater international engagement and collaboration in innovation.

It will also recognise existing DFAT programs (such as the focus country
program, IMV and Special Visits Program and the Australian Fellowship Awards)
as well as identifying further opportunities to promote international
understanding of Australia's science, research and innovation capabilities
through a range of international fora.

New Colombo Plan (NCP)

The NCP is a signature Government initiative which aims to lift
knowledge of the Indo-Pacific in Australia by supporting Australian
undergraduates to study and undertake internships in the region.

The NCP aims to be transformational, deepening Australia's relationships
in the region, both at the individual level and through expanding university,
business and other stakeholder links. The program will develop a more regionally-aware
Australian workforce for the future and support a genuine two-way flow of
students within the region, complementing the thousands of students coming to
Australia to study each year. Over time, the NCP alumni network will establish
itself as an influential cohort with direct experience of living, studying and
working in the region.

Australia Awards

In 2016 Australia Awards scholarships and fellowships will provide
around 2,000 awards for citizens of more than 85 eligible countries to
undertake study, research and professional development. They are a feature of
nearly all of Australia's bilateral aid programs, contributing to the
achievement of development objectives across a range of sectors and building
people-to-people links between Australia and the Indo-Pacific region.

Australia Awards Scholarships provide emerging leaders the opportunity
to undertake full-time undergraduate or postgraduate study at Australian
tertiary institutions.

Australia Awards Fellowships offer mid-career professionals an
opportunity to undertake short course study, research and professional
development in Australia. They will be aligned to Australia's public diplomacy
goals, encouraging Awards with cultural, sports, innovation, science and research
institutions, alongside Awards to support broader development priorities.

Together with the New Colombo Plan, the Australia Awards create a
two-way exchange that is critical to Australia's engagement with the region.

Alumni engagement

Australia's global alumni represent a highly-educated and influential
network of leaders with an affinity to Australia who can play an important part
in contemporary diplomacy.

Strong and enthusiastic local alumni networks, working alongside and
with Australia's extensive network of embassies, open up opportunities for
alumni to:

  • remain
    connected to each other through face-to-face activities and social media
  • form
    new personal and professional networks
  • access
    ongoing local, regional and global opportunities for networking and
    professional development
  • remain connected
    to Australia.

In 2016 DFAT will launch a whole-of-government Global Alumni Engagement
Strategy in collaboration with government and tertiary institution partners.
Effective alumni engagement will strengthen people‑to‑people
linkages, grow trade and investment, promote our capabilities and enhance
Australia's diplomatic, cultural, economic and international education

Australian Volunteers for International
Development (AVID)

Volunteers promote a positive perception of Australia in the region and
of the aid program domestically. AVID also contributes to development outcomes
and links the Australian community with people and organisations in developing

The AVID program:

  • builds
    understanding of Australia's international role and commitment to integration
    with the Indo-Pacific region
  • increases
    the number of volunteers working to improve the economic livelihoods of people
    in developing countries
  • develops
    volunteer assignments in priority areas of governance, health, social
    infrastructure and services and education.

Through the AVID program, around 1400 dedicated and skilled Australians
work as volunteers in more than 1000 host organisations across 23 countries.

Australian volunteers frequently continue their engagement with the aid
program when they return to Australia, forming vibrant and engaged networks
comprised of influential professionals with enhanced cross-cultural
understanding, who are able to advance Australia's interests domestically.

Australian NGO Cooperation Program (ANCP)

The ANCP is DFAT's single largest support mechanism for accredited
Australian NGOs. ANCP programming directly contributes to the ability of
communities to achieve economic development, improve local and national
governance, and empower women and people with a disability.

The ANCP engages high performing Australian NGOs and their in-country
partners on projects that yield results and extend the impact and reach of the
bilateral aid program.

The ANCP extends the reach of Australia's aid program by leveraging NGOs'
public and private support–every dollar invested by the Government translates
into approximately $1.50 on the ground.

The ANCP also extends Australia's international networks as Australian
NGOs work through nearly 5,000 partners in developing countries including
private sector organisations, governments and local civil society. This
strengthens Australia's diplomatic relationships across the world and enables
Australia to mobilise quickly and effectively when humanitarian need arises.

We will work with ANCP members to showcase the strength and expertise of
civil society organisations and the effectiveness of the aid program to our
domestic constituency.

Direct Aid Program (DAP)

The Direct Aid Program (DAP) is a flexible small grants program
administered through 66 of DFAT's overseas posts. DAP provides an effective way to build
relationships and maintain Australia's profile to:

  • advance
    developmental outcomes in Official Development Assistance-eligible countries
    with projects primarily focused on practical results
  • support
    Australia's wider foreign and trade policy interests and public diplomacy
    objectives, including promoting a positive image of Australia.

Foundations Councils and Institutes (FCIs)

The Foundations, Councils and Institutes (FCIs) engage audiences on
contemporary Australia and facilitate international networks, collaboration and
connections between institutions and communities to build understanding, trust
and influence. FCI boards, comprising
eminent Australian business and community leaders, form advisory groups for
brokering ideas on how to advance business, education, science, media, arts,
culture and sporting links with key bilateral and regional partners. The FCI
grant programs catalyse and deepen professional, community and institutional
linkages between Australia and its partners on contemporary issues of mutual
interest. DFAT will encourage FCIs to:

  • expand efforts
    on economic diplomacy
    including through facilitating dialogue between
    business leaders and business media exchanges, as well as cultural exchange
  • extend engagement
    with emerging leaders and alumni networks
    , including through the NCP and
    the Australia Awards
  • enhance
    engagement with diaspora communities in Australia
  • support
    enhanced use of digital communications including social media platforms
    to advocate, listen to and engage with domestic audiences
  • promote stronger private
    sector partnerships
    to secure funding, partnerships and support–a leading
    example is the Australia-China Council's partnership with BHP Billiton for the
    Foundation for Australian Studies in China.

Building networks of influence

An important priority for DFAT's
public diplomacy strategy is building and nurturing networks of influence and strengthening engagement with domestic and
international stakeholders
. DFAT will:

  • strengthen
    engagement with key institutions (in Australia and overseas) including,
    in Australia, the Australian Institute for International Affairs, the Lowy
    Institute, NGOs, universities, science infrastructure and business groups and
    peak bodies to amplify our public diplomacy messaging, including in political
    and business circles
  • strengthen
    engagement with key private sector organisations, philanthropists and NGOs
    including in-kind sponsorship and financial support for public diplomacy events
    and outreach to broaden audiences through the partner networks
  • foster international
    cultural relationships
    to enhance our global standing through culture and
    support market development for our creative industries.
  • cultivate
    non-Australian influencers and 'local voices' across the political,
    business and cultural spheres, including youth representatives
  • use the
    working-holiday maker program, diaspora communities and expatriate networks
    in Australia and overseas to strengthen relations and reinforce messages
  • establish
    connections with the youth population in our region through targeted
    activities using communication platforms where youth engage
  • build networks
    amongst emerging leaders, through alumni networks generated by the NCP,
    Australia Awards, AVID, FCIs and broader private alumni.

Diaspora communities

Australia has a large Asian-born immigrant population giving us an
important comparative advantage in diaspora diplomacy in the region. We also have an estimated 1 million
Australians living abroad with the largest concentrations in UK, Europe, New
Zealand and North America.

We will:

  • connect
    and cultivate Australian diaspora and alumni networks for business, investment
    and research linkages aligned with NISA
  • showcase
    Australian innovation, creative and scientific excellence and celebrate
    achievements of global Australians
  • promote broader
    government interests and priorities.

Diaspora diplomacy includes 'public diplomacy at home' through outreach
to diaspora communities in Australia, as well as diplomacy conducted indirectly
by Australian businesses and NGOs operating overseas, and increasingly by
Australian-diaspora networks.

Further steps will be taken to engage diaspora communities drawing on
their linguistic skills, social networks and cultural community connections to
showcase and celebrate Australia's capabilities and values.

We will institute links to diaspora communities in Australia (including
through Australia Awards, and alumni, and FCIs) to strengthen relationships
with their descendent country.

Investing in public diplomacy content

DFAT will draw on the capabilities, skills and expertise of the
portfolio to:

  • make
    more effective use of communication technologies, including active use of online
    and social media
    as public diplomacy tools – through a new Digital Media
    Strategy, expanded social media initiatives, co-branded social media campaigns
    in collaboration with Austrade, refreshed online media presence (post and
    public diplomacy websites) and clear, coordinated guidance in public diplomacy
    best practice and techniques
  • plan
    public diplomacy campaigns
    drawing on the programs of major cultural, sports, innovation and science, NGO
    and education partners, portfolio partners and support posts to anticipate and
    capitalise on visits, tours and events of our major partners
  • enhance
    our approach to branding, including the development of corporate
    visibility guidelines and co-branding with the national brand, Australia
    Unlimited, to strengthen Australia's international profile
  • launch
    a dynamic Public Diplomacy Portal–a current and information-rich
    internal resource with communications products and content which can be adapted
    for local audiences and context, and draws on articles on Australian capability
    and creativity from the existing Australia Unlimited website managed by
  • build creative
    and strategic partnerships
    , including with media organisations in Australia
    and overseas (media partners for conferences and events, sponsoring Australian
    media representatives to cover programs at posts)
  • leverage development-related
    and community focused projects to complement public diplomacy programs.

3. Management of public diplomacy programs

A coordinated approach with portfolio agencies

DFAT continues to adopt a whole-of-portfolio (working closely with
Austrade, Tourism Australia and ACIAR) and whole-of-government approach in
Australia, collaborating with the Ministry for the Arts, Department of Industry
and Science, Department of Education, and State and Territory Governments.

A collaborative approach at post

Public diplomacy efforts will be regarded as a mission-wide,
whole-of-government activity
at post, drawing on the experience, expertise
and networks of all officers at post and with all staff responsible for public

Supporting longer term public diplomacy partnerships
to improve impact and sustainability

DFAT will review the priorities and strategies annually in line
with Government priorities and objectives.

Each year, Posts will be invited to present comprehensive proposals for combined
activities across all DFAT public diplomacy funding sources
. This will
support a more programmatic approach to public diplomacy, and create more
sustainable and flexible approaches enabling longer-term relationships with key
identified partners.

Posts are encouraged to seek out other sources of funding, sponsorship
and in-kind support.

Measuring and evaluating benefits of public
diplomacy investments

Adopting a three-year time frame for DFAT's public diplomacy strategy
will not only ensure a less opportunistic and more strategic and thematic
approach to programming–it will also provide a stronger basis to assess
impacts and results
, supported by improved monitoring and evaluation of

Work is underway to develop a practical measurement framework
that will guide monitoring and evaluation of public diplomacy activities in
DFAT. The framework will identify
realistic indicators and a plan for targeted independent evaluations.

We will develop a systematic approach for gathering qualitative evidence
that demonstrate outcomes that become visible over time. This information will
be used to generate best practice case studies to facilitate learning and
continuous improvement.

The impact of digital communications will be measured through
analytics and development of a Departmental social media dashboard.

Annex A: key priorities and messages for 2016–17

Goals Key Message Strategies Action Posts

Economic diplomacy is at the core of Australia's international engagement –to deliver greater prosperity for Australia, our region and the world.

Promote the commitment to and successes of post, division and STO economic diplomacy strategies.
Coordinate, prioritise and progress efforts to reduce trade and investment barriers in our economic partnerships
Promote, domestically and internationally, the benefits from Australia's free trade agreement agenda.

All posts and divisions, led by TED and PCD

Deepen engagement with the Australian business community, state and territory governments and other agencies to deliver the government's economic diplomacy agenda

TED, STOs, PCD with Austrade

Promote Australia building an innovation economy as a driver of our future prosperity

All posts with Austrade

Deliver public diplomacy programs and campaigns to promote:

  • Australia's economic, business and innovation credentials

All posts with Austrade

  • the G20 as a vehicle to strengthen global economic governance and our objective for the G20 to become a more effective agent for collective action directed at delivering sustainable and balanced growth

G20 posts, Geneva WTO and Paris OECD

  • new and innovative approaches to global trade liberalisation and reform

All posts with Austrade

  • trade, investment and economic opportunities arising from recently concluded FTAs, the TPP, and those in prospect of concluding, including RCEP, PACER Plus, IACEPA and IACECA.

ASEAN and TPP posts, Beijing, New Delhi, Seoul, Tokyo and Washington with Austrade

Support platforms for business engagement internationally to advocate Australia's open and resilient economy and the benefits of open markets and trade liberalisation.

All posts

Utilise and consider aid for trade investments to encourage reform, growth and regional/global integration.

All posts

Increase efforts to influence international market conditions for the benefit of Australian economic interests.

All posts with Austrade

Inform Australian business on economic implications and market impacts of geo-political trends.

All posts with Austrade

Ensure economic outcomes are a top priority for our foreign, trade, investment and economic prosperity promotion.

All posts and divisions with Austrade

Deliver public diplomacy programs that promote Australia as an education, tourism and investment destination, including co-branded social media campaigns in collaboration with Austrade.

All posts with Austrade and Tourism Australia

Deliver public diplomacy programs that advocate for women's economic empowerment and the importance of participation and leadership for prosperity and stability in developing partner countries.

Posts administering ODA

2, 4 & 5

Australia is the gateway to the Indo-Pacific and a highly-regarded place for companies to base or expand their operations in the region.

Deliver public diplomacy programs and campaigns to promote:

  • Australia as an engaged and active participant in key regional institutions, including ASEAN, EAS, IORA and APEC

Indo-Pacific posts

  • the 70th anniversary of Australia-Philippines diplomatic relations


  • Australia's regional aid commitments and achievements including the Direct Aid Program

All posts

  • the NCP, Australia Awards and AVID

All posts

  • Australia's leadership role in creating an Asian Area Research Zone

All posts

  • the innovationXchange's new approaches to international development through innovation.

All posts

Promote Australia's priority development themes in global fora, such as the United Nations, the World Trade Organization and G20.

All posts

Promote our work with others on the design and operation of the Asian Infrastructure Investment Bank to increase infrastructure investment in our region and opportunity for Australian business.

Indo-Pacific posts

Promote our aid for trade investments and leveraging effective and efficient private sector solutions.

All posts

Promote positive people-to-people ties focused on the region through:

  • the NCP, Australia Awards, and AVID

Indo-Pacific posts, FCIs

  • strengthening engagement with alumni networks of Australian-educated leaders in the region through the Australian Global Alumni Engagement Strategy 2016-2020

All posts

  • supporting links between Australian and regional communities.

All posts

Deliver public diplomacy campaigns that support the objectives of the Government's international scholarship program (NCP and Australia Awards).

All posts

Highlight Australia's commitment to supporting implementation of the Sustainable Development Goals.

All posts with ACIAR

1, 2, 3, 4 & 5

Australia is a trusted and reliable partner, committed to regional prosperity, peace and security.

Deliver public diplomacy programs and campaigns which advocate:

  • our achievements from Australia's UN Security Council term


  • our achievements from Australia's chairmanship of the G20

G20 posts

  • our candidacy for the United Nations Human Rights Council in 2017 and the United Nations Security Council in 2029

All posts

  • our commitment to regional security and prosperity objectives and international order

Indo-Pacific Posts

  • our commitment to taking strong action on climate change, including through the implementation of the UNFCCC Paris Agreement, spending $1 billion of climate finance by 2020 and leadership of Green Climate Fund in 2016

All posts

  • our cooperation with ASEAN in our 40th year of engagement

ASEAN posts

  • our commitment to working with others, to build a true global partnership to deliver the 2030 Agenda for Sustainable Development

Posts administering ODA with ACIAR

  • our leadership in environmental sustainability, including commitment to Australia's World Heritage areas

CCB with posts

  • our lead role in establishing MIKTA to reinforce bilateral ties and provide a new perspective in multilateral discussions.

MIKTA posts with UNNY

2, 3 & 5

Australia is an innovative, sophisticated and creative country.

Promote our highly-developed, diverse and creative industries, highly educated workforce, innovation credentials and open economy.

All posts with FCIs, Tourism and Austrade

Promote understanding of Australia's science and research credentials, capabilities and assets; identify opportunities for collaboration, organisational and people-to-people links.

All posts with FCIs, Tourism and Austrade

Develop a science diplomacy strategy in 2016 in collaboration with the Department of Industry, Innovation and Science and other key stakeholders.

PCD with key stakeholders

Continue to implement the Sports Diplomacy Strategy, in partnership with the Office for Sport, to drive the effective use of major sporting events in Australia (including the Commonwealth Games 2018) and abroad (including the 2018 Asian Games and 2016 Rio Olympics) as vehicles for promoting our key messages and interests.

All posts, FCIs with Austrade

Deliver the new Asia Sports program which will deliver targeted sports for development activities and new partnerships in Asia in collaboration with Australian National Sporting Organisations.

All posts, FCIs with Austrade

Deliver public diplomacy programs to promote Australia's:

  • creative industries including fashion, film, digital, visual arts, performing arts and music (with arts portfolio agencies)
  • achievements in the fields of research, scientific endeavour and innovation (with Department of Industry, Innovation and Science)
  • environmental sustainability and effective international action on climate change and other environmental challenges.

All posts with ACIAR, FCIs with Austrade

Deliver the cultural promotion programs (Australia now festival) in Brazil (2016) and plan for Germany (2017) and Japan (2018)

Brasilia, Berlin and Tokyo

Deliver the Australian Cultural Diplomacy Grants Program to provide grants of up to $60,000 for international cultural and arts projects.

All posts

2, 3 & 5

Australia is a modern, contemporary society with high levels of ethnic diversity and social harmony.

Deliver cultural diplomacy programs which reflect Australia's multicultural society, cultural and artistic assets, including those from Indigenous and diverse cultures (with the Ministry for the Arts and arts portfolio agencies).
Deliver Indigenous Program initiatives, including NAIDOC Week and Reconciliation Week; 12th Festival of Pacific Arts in Guam; the British Museum's Enduring Civilisation exhibition and the National Museum of Australia's Encounters exhibition; Harvard Art Museums exhibition Everywhen: Eternal Present in Indigenous Art from Australia; and digital programs including Yiwarra Kuju - The Canning Stock Route.

All posts

Deliver a public diplomacy program that draws on and engages Australia's innovators, creators and entrepreneurs working overseas, or returnees, to build our global connectedness and drive innovation.

All posts with Austrade, FCIs

Promote a positive image of Australia and strengthen people-to-people ties through:

  • exchange and visits programs, including targeted sector IMVs in collaboration with Austrade
  • engagement with the youth demographic including through young leadership programs
  • 1.5 track and interfaith dialogues
  • the Indigenous Peoples Strategy
  • the Gender Equality and Women's Empowerment Strategy
  • regional tours that connect with local communities
  • Working Holiday Maker Program
  • sports diplomacy initiatives
  • innovation and science diplomacy initiatives
  • fashion and design diplomacy initiatives.

All posts with Austrade, FCIs

Leverage from networks of influence in Australia and overseas including:

  • alumni networks
  • Australian diaspora
  • diaspora communities in Australia
  • expatriate networks.

All posts

Observe and promote participation in milestone events and days, including:

  • ANZAC Centenary
  • White Ribbon Day
  • International Women's Day.

All posts

Leverage from media contacts generated through the IMV program including: a visit by Latin America editors (pre-2016 focus country program and Olympic Games) and Korean Women Journalists Association as well as thematic/sector visits: innovation (science and technology and creative industries), multicultural Australia and international education.

All posts

  • [1] Indo-Pacific is the maritime super-region of principal strategic and economic importance to
    Australia and encompasses the Asia–Pacific and the Indian Ocean Rim.

Last Updated: 26 April 2016
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