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Tourism

In late 2013 Tourism joined the Foreign Affairs and Trade Portfolio. Tourism is Australia's number one services export industry valued at $27.0 billion.

As part of the economic diplomacy agenda and priorities under Tourism 2020, we are strengthening bilateral tourism relationships with major source countries. We are also increasing our engagement in key multilateral tourism forums such as the APEC Tourism Working Group and the OECD Tourism Committee.

In 2012-13:

  • tourism GDP rose 3.7 per cent to $42 billion (around 2.8 per cent of total GDP);
  • tourism industry exports rose 5.7 per cent to $27 billion (8.9 per cent of total exports);
  • tourism industry imports contracted 0.1 per cent; and
  • tourism employment rose 2.2 per cent to 543,600 – almost double the 1.2 per cent growth rate of national employment – bringing tourism's share of employment to 4.7 per cent.

In 2013:

  • the number of international visitors to Australia aged 15 years and over increased 5.6 per cent to 5.9 million;
  • total trip expenditure grew 6 per cent to $28.9 billion.
  • Australia's top trading partner, China, accounted for the greatest total trip expenditure and saw the greatest increase in visitor numbers of any country between 2012 and 2013.

International visitors to Australia 2013 by visitor numbers

Rank Country Number of visitors ('000) % change on 2012
1 New Zealand 1,086 1
2 China 665 14
3 United Kingdom 621 8
4 United States 473 6
5 Singapore 297 14
6 Japan 297 -7
7 Malaysia 248 12
8 Republic of Korea 184 -3
9 Hong Kong (SAR of China) 168 13
10 Germany 163 6

International visitors to Australia 2013 by total trip expenditure

Rank Country Number of visitors ('000) % change on 2012
1 China 4,782 16
2 United Kingdom 3,395 12
3 United States 2,555 9
4 New Zealand 2,309 2
5 Japan 1,313 -15
6 Republic of Korea 1,140 -14
7 Singapore 1,055 3
8 Germany 958 7
9 Malaysia 938 -5
10 Hong Kong (SAR of China) 898 24

Source: Tourism Research Australia International visitors in Australia, December 2013.

Last Updated: 2 February 2015
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