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Indigenous Business Case Studies

David Williams is a Wakka man and co-founder of Gilimbaa.

Photo of David Williams with his didgeridoo in New York Times Square.
David Williams, co-founder of Gilimbaa. Credit: David Williams.

Gilimbaa is a full-service marketing creative agency that specialises in Indigenous communication through the education, preservation and celebration of culture and community. In operation for over 10 years, Gilimbaa is built on the fundamental understanding that innovation comes from collaboration.

Gilimbaa's great joy is in forming strong partnerships and working hand in hand with communities and clients to achieve lasting creative impacts.

Gilimbaa's clients include the planning committees for the 2014 G20 Summit in Brisbane and the 2018 Gold Coast Commonwealth Games, for which it created artwork motifs that stretched across many facets of the Games, including the athletes' uniforms. The agency has developed artwork and designs for Australia Post, Qantas, Kmart Australia and Lendlease; and educational animations for state, territory and federal governments.

It has also delivered cultural programs and speaking engagements in China, Laos, Spain, Thailand and the United States as part of the Department of Foreign Affairs and Trade's public diplomacy program.

Co-founder David Williams sees an opportunity for Australian creative agencies to take advantage of Australia's rich artistic traditions. He has recently returned from the 2018 World Indigenous Business Forum in New Zealand and is passionate about using creativity as a tool of cultural diplomacy to promote Australia's First Nations' culture and connect with other First Nations' cultures around the world.


Last Updated: 9 January 2019
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