Public Tender Notices
DFAT08-SWE-017 RFT for Australia’s Communications and Public Affairs program at the Shanghai World Expo 2010 in China
Addendum 7: 24 June 2008
Q. What is the brand positioning of the Australian Pavilion? Has this been developed and confirmed beyond the look of the pavilion and logo? Are any logo PSD files and branding guideline available to use? If so, can it be shared with us?
A. Please see Addendum 6:http://www.dfat.gov.au/tenders/DFAT08-SWE-017/addendum6.html. Beyond the logo, no branding for the Australian pavilion has yet been developed.
Q. To what extent (if any) should the Australian pavilion brand be aligned with other existing brands such as Tourism Australia?
A. There is no requirement for alignment between the Australian pavilion and other Australian Government brands. It is a commercial decision for Tenderers if they wish to propose a branding strategy that is consistent with one or more other Australian Government brands. Tenderers would need to confirm appropriate licensing provisions would be put in place. It is a requirement that DFAT complies with Australian Government branding requirements including the incorporation of the "Australian Government Initiative" mark as appropriate.
Q. Does DFAT have a list of indicative applications that are required to carry the brand look & feel (e.g.: specific pavilion areas such as media/press area, individual stands, general event brochures, podiums, backdrops, banners, invitations)
A. Please see Addendum 5: http://www.dfat.gov.au/tenders/DFAT08-SWE-017/addendum5.html
Q. We would recommend 2 x guidelines – one for the main event brand and one for event partners carrying the partner brand and relevant sample applications – is this agreeable with your organizing committee?
A. This is acceptable to DFAT. The question of how many brand implementation guidelines are offered is a commercial decision for the Tenderer.
Q. Is stand design included in the scope?
A. It is not clear whether by "stand" you mean pavilion exhibition content. If that is the case, the answer is no, pavilion design, construction and operation are not included in the scope of this RFT.
Q. Will all key creative presentations be based in Canberra?
A. Any presentations made to the Tender evaluation board as part of this RFT process will take place in Canberra.
Q. Can our proposal include any paid media? Specifically, we are interested in providing recommendations for search engine marketing, as well as other digital communications (social media, travel site co-ops/eDM, etc.)
A. This is a commercial decision for the Tenderer to propose how best to use the available budget to achieve the objectives outlined in the RFT. Given the size of the budget DFAT expects that paid media purchasing will be necessarily limited.
Q. What are the collaterals/branded merchandise that listed in the RFT? What is the quantity required for the entire duration?
A. Please see Addendum 5: http://www.dfat.gov.au/tenders/DFAT08-SWE-017/addendum5.html
Q. As CRM is not specified in the brief, does Australia Pavilion requires CRM strategy at the proposal stage?
A. CRM strategy and/or implementation is not specified in the RFT scope. It is possible that we will look to implement a system at a later date if there is sufficient demand from our stakeholders. The Department maintains a project-specific stakeholders database.
Q. Is there a page limit for the RFT response submission?
A. No, but Tenderers should seek to provide relevant information in a concise manner. Tenderers capacity for effective written communication will be demonstrated by the quality of the RFT response.