Public Tender Notices
DFAT08-SWE-017 RFT for Australia’s Communications and Public Affairs program at the Shanghai World Expo 2010 in China
Addendum 6: 19 June 2008 to 1 pm 20 June 2008
Q: How does the Pavilion Icon relate to the rest of the campaign? Where does it sit in the communication hierarchy and how much should we allow it to effect our designs?
The communication hierarchy is not yet fixed. The successful tenderer is responsible for developing the overall communication strategy, including designs for the use of pavilion imagery, the theme and the logo in the branding.
Q: In the RFT it states the colours etc are mandatory. Does this mean that the overall brand must reflect the logo/colours/themes presented in the Industry briefing presentation?
No. As paragraph one of Section 2.2 of the RFT states, the overall brand should be based on the design, theme and logo of the Australian Pavilion. The para also states: “The successful Tenderer may recommend alterations to the logo in developing the broader Australian Pavilion brand…” That said, the logo should retain “the current colours, ‘Australia’ shape, and typeface.”
It is worth bearing in mind that the existing logo - which was developed for and used at the Aichi 2005 expo and which is owned by DFAT - carries a strong Indigenous element, being a stylised depiction of message sticks overlaid by a representative songline, in a range of natural, 'earthy' colours. It was created by a leading Indigenous designer.
Q: Would you prefer daily rates for services listed in Appendix H of the RFT or an overall rate for each of the services?
We are looking for overall rates, but an indicative breaking down of the resources allocated to individual services would be useful for tender evaluation purposes.