Company: RMIT UNIVERSITY
Sector: EDUCATIONAL SERVICES
RMIT UNIVERSITY ATTRACTS MANY INDIAN STUDENTS
The Royal Melbourne Institute of Technology, RMIT University, one of Australia’s largest tertiary institutions, has a substantial Indian student population due to early targeting of the Indian market. RMIT started exploring the Indian market in the early 1990s and Indian student numbers doubled annually between 1995 and 1999. Growth in 2000 and 2001 slowed slightly from this strong pace, but Indian students still constitute 11 per cent of the RMIT international student population, or 711 students in total. Indian students are predominantly studying postgraduate courses, particularly in business, management and more recently information technology and computer science and engineering.
Over time, RMIT has found successfully enrolling Indian students requires establishing a strong network of Indian agents able to provide the best service and image for the University. As RMIT research indicates several gaps in the Indian tertiary system that the University’s courses can fill, it is very positive about the future potential of the Indian market.
Source: RMIT University, 2001.