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Australian Government - Department of Foreign Affairs and Trade

Advancing the interests of Australia and Australians internationally

Australian Government - Department of Foreign Affairs and Trade

Advancing the interests of Australia and Australians internationally

India New Economy Old Economy

India New Economy Old Economy

Company: CUTTING EDGE POST 
State: QUEENSLAND
Sector: SERVICES

CUTTING EDGE POSTíS EDGE IN THE MARKET

Cutting Edge Post, a leader in Australiaís film and television post production industry, has developed a significant market for its services in India. The Queensland based company, with facilities in Brisbane and the Gold Coast, was founded by Managing Director, John Lee in 1992; it now employs over 80 full time staff. Cutting Edge Postís production services include telecine, editing, visual effects, sound design for cinema and video release. Initially its core business was the post production of television commercials but over the past five years the company grew to be Queenslandís leader in long form work incorporating feature films and television series. During this time, Cutting Edge Post was involved in the post production of many local and international productions including Scooby Doo, Flipper 3 and 4, The Lost World, Beastmaster and others.

Cutting Edge Post recently completed the post production elements of the Indian feature Aalavandaan. The feature was filmed in India with the majority of visual effects being completed by Cutting Edge Post in Brisbane.

Cutting Edge Post feel Australian companies have major advantages when competing with other international companies for post production work on international films. They offer experienced staff, state of the art facilities and are constantly investing in the latest available technology. Indian films makers require superior post production work to distinguish their films in an increasingly crowded Indian market place. The competitive Australian dollar and moderate local labour costs in Queensland have resulted in Australian post production companies being extremely competitive in tendering for new business. Indian producers and directors have specific demands for their feature film requirements and constant communication is the key to establishing and maintaining relationships in India. Cutting Edge Post staff visit India regularly and this helps gain an understanding of various client requirements.

With hundreds of films made in India per annum, expanding budgets and demands for a high quality finished product, Cutting Edge Post are excited about the opportunities in the Indian film market. Cutting Edge Post anticipate working on more Indian post production projects and will be tendering for more Indian related business in the future.

Source: Cutting Edge Post, 2001.

Department of Foreign Affairs and Trade