Case Studies of Australian Businesses in China
Pacific Power International
Pacific Power International, PPI, the energy services business arm of Pacific Power, formerly the Electricity Commission of NSW , is a leading Australian based provider of power project development and consultancy services to China and many other Asian economies.
PPI entered the Chinese market in 1993, when it first provided consultancy services to power plants in Jiangsu province. Over the 1990s, the provinces of Zhejiang, Hunan, Shandong and Jiangsu also contracted PPI to assess market competition, design plant improvements and provide training and technological services.
While PPI accepts the Chinese market is challenging, it is increasingly optimistic about its opportunities in China. Reform is sometimes slow and commercial negotiations protracted, so extensive due diligence, in-depth research and long term commitment to the client's needs are essential. The recent slowing in the pace of power plant construction reduced opportunities. However, PPI believes Australia is well placed to contribute to reforming the Chinese electricity industry, training technical staff, improving plant efficiency and introducing environmentally friendly and renewable technologies. To cope with expected business growth, PPI has recently set up a representative office in Shanghai.
Source: Pacific Power International, 2002.
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