Case Studies of Australian Businesses in China
Australian Centre for Languages
Sydney-based Australian Centre for Languages, ACL, is one of Australia's largest private providers of English language training, currently delivering programs to around 12 000 students annually. A large part of its annual intake is through the Adult Migrant English Program, but ACLalso provides courses to students from China, Thailand, Taiwan, the Republic of Korea and a variety of other Asian, South American, Middle Eastern and European countries.
ACL's Chinese student population expanded in the late 1990s as new Australian visa regulations opened the market and ACL obtained pre-qualified institution status; growth since that time has been extraordinarily strong. Chinese students mainly attend ACL to equip them with English for Australian university study, particularly postgraduate courses. ACL generally recruits students through its representatives in China, where it has built up a strong network of Chinese Government approved education agents.
As well as expanding onshore business, ACL,as part of an Australian education consortium, now provides English language courses in the Chinese cities of Beijing, Nanjing, Shenyang, Fuzhou and Dalian. ACL has recently signed an ACLEnglish Solutions* contract with Huazhong University of Science and Technology in Wuhan, one of China's top ten universities. While ACL notes the strongly regulated nature of the Chinese education market, the variable character of Chinese market demand and the importance of official contacts, ACL is very positive about its future in the Chinese student market.
*Source: Australian Centre for Languages, 2002.
Note: a ACL English Solutions is a suite of integrated multimedia resources for English language learning available online and in the classroom, using a variety of media.
This page last modified: Tuesday, 03 December 2002 05:39:20 PM
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