Chief Executive Certification for Government Advertising Campaigns

Certification Statement - Smartraveller Campaign: Phase III

I certify that the Smartraveller Phase III campaign complies with the Guidelines on information and Advertising Campaigns by Australian Government Departments and Agencies (Guidelines).

This certification takes into consideration the Report of the Independent Communications Committee, which indicates the Smartraveller campaign, in their view, complies with principles 1 to 4 of the Guidelines, dated 13 October 2011.

My certification has also been informed by advice and evidence of compliance with the Guidelines provided by officers within Department of Foreign Affairs and Trade with responsibility for the design, development and implementation of the Smartraveller campaign.

I certify compliance with relevant legal and procurement matters relating to the presentation and delivery of the campaign (principle 5 of the Guidelines).

Dennis Richardson
Secretary
Department of Foreign Affairs and Trade
21 October 2011


Chief Executive to check below as appropriate.

Principle 1: Campaigns should be relevant to government responsibilities

The campaign relates to policies or programs underpinned by:

Suitable uses for government campaigns include to:

Principle 2: Campaign materials should be presented in an objective, fair and accessible manner and be designed to meet the objectives of the campaign

Principle 3: Campaign materials should be objective and not directed at promoting party political interests

Principle 4: Campaigns should be justified and undertaken in an efficient, effective and relevant mannner

Principle 5: Campaigns must comply with legal requirements and procurement policies and procedures