Appendix 9: Advertising and market research

During 2012–13, the Department of Foreign Affairs and Trade conducted the smartraveller advertising campaign. Further information on that campaign is available at http://www.dfat.gov.au and in the reports on Australian government advertising that are prepared by the Department of Finance and Deregulation. Those reports are available at http://www.finance.gov.au/advertising/index.html.

As required under Section 311A of the Commonwealth Electoral Act 1918, following is a list of agencies and organisations contracted by the department (including at overseas posts) to provide advertising and market research services. The list includes payments above $12 100 (GST inclusive).

Table 30: Advertising and market research

Agencies/Organisations
Service provided
Program
Amount ($)
Advertising Agencies
Australian Federation of Travel Agents
smartraveller Phase III campaign
2.1
13,200
J Walter Thompson Australia Pty Ltd
smartraveller Phase III campaign
2.1
124,925
Ogilvy & Mather (Sydney) Pty Ltd (Ethnic Communications)
smartraveller Phase III campaign
2.1
20,652
Professional Public Relations Pty Ltd
smartraveller Phase III campaign
2.1
117,718
The Campaign Palace Pty Ltd
smartraveller Phase III campaign
2.1
70,007
Zoo Advertising Pty Ltd
smartraveller Phase III campaign
2.1
20,462
Market Research Organisations
Cudex Pty Ltd (Newspoll)
Market research on bilateral relationship
1.1
12,540
GFK Blue Moon Quantitative Research Pty Ltd
smartraveller Phase III campaign
2.1
112,750
Taylor Nelson Sofres Australia Pty Ltd
smartraveller Phase III campaign
2.1
21,450
Polling and direct mail organisations
No payments to report
Media advertising organisations
Media Brands Australia Pty Ltd (Universal McCann)
smartraveller Phase III campaign
2.1
3,103,677
Sensis Pty Ltd
White Pages directory listings
1.1
273,699
TOTAL
3,891,080