Program 1.3: Public information services and public diplomacy

Program 1.3 Objective
  • To project a positive and contemporary image of Australia and promote a clear understanding of government policies and objectives through the department's public diplomacy, cultural and media activities.
Program 1.3 Deliverables
  • An independent, credible and reliable voice and image in the region through effective management of the Australia Network.
  • Promotion of people-to-people links and a contemporary and positive image of Australia and support for the government's international policy goals, including through grants and other support to bilateral foundations, councils and institutes.
Program 1.3 Key performance indicator
  • An accurate and contemporary image of Australia, an understanding of the government's foreign and trade policies, and strengthened people-to-people links and trade and economic ties.

 

Administered items:

  • International relations grants program
  • Australia Network
  • Bali Peace Park
  • Expositions Special Account

The department administered grants in 2012–13 of $232.4 million in accordance with the Commonwealth Grant Guidelines. See Appendix 10 and www.dfat.gov.au/dept/grants.

In August 2012, the department concluded a 10-year agreement with ABC International for the provision of a multi-platform free-to-air international satellite television and digital media service in the Asia–Pacific region. Reflecting the department's Public Diplomacy Strategy, it provided detailed advice on the strategic and business plans for the new service, focussing on content and platform issues as well as on the importance of effective consular messaging and the delivery of services to Australian expatriate communities.

Through the consulate-general in Bali, the department continued to support the efforts of the Bali Peace Park Association, as well as survivors and families, to establish a memorial garden on the site of the terrorist attacks on 12 October 2002, in which 202 people were killed including 88 Australians. The association's negotiations for the purchase of the site are continuing.

The department managed Australia's participation at International Expo 2012 in Yeosu, Republic of Korea. The expo, themed 'The Living Ocean and Coast', ran from 12 May to 12 August 2012. The Australian pavilion showcased the importance of Australia's coast as a gateway for national wealth through resources, tourism and education and, by the end of the expo had received 1.5 million visitors. An active business program, imaginative public diplomacy and an innovative pavilion contributed to the success of Australia's participation at Yeosu 2012.

Ambassador to Indonesia, Greg Moriarty (3rd right), accompanies Prime Minister Julia Gillard (centre) and Indonesia's Foreign Minister, Dr Marty Natalegawa (4th left), on arrival at the 10th anniversary commemoration of the 2002 Bali bombing, Bali Peace Park, 12 October 2012. [AUSPIC/David Foote]

Ambassador to Indonesia, Greg Moriarty (3rd right), accompanies Prime Minister Julia Gillard (centre) and Indonesia's Foreign Minister, Dr Marty Natalegawa (4th left), on arrival at the 10th anniversary commemoration of the 2002 Bali bombing, Bali Peace Park, 12 October 2012. [AUSPIC/David Foote]