Program 1.3: Public information services and public diplomacy
Program 1.3 Objective
- To project a positive and contemporary image of Australia and promote a clear understanding of government policies and objectives through the department's public diplomacy, cultural and media activities.
Program 1.3 Deliverables
- An independent, credible and reliable voice and image in the region through effective management of the new contract for Australia's international television broadcasting and associated digital media services.
- Promotion of people-to-people links and a contemporary and positive image of Australia and support for the Government's international policy goals, including through grants and other support to bilateral foundations, councils and institutes.
Program 1.3 Key performance indicators
- An accurate and contemporary image of Australia, an understanding of the Government's foreign and trade policies; and strengthened people-to-people links and trade and economic ties.
- Showcasing Australia's industries and cutting edge science and research in the marine environment, providing trade and economic opportunities and boosting Australia's tourism and education sectors through participation in the 2012 World Expo in Yeosu, Republic of Korea.
- International relations grants program
- Australia Network
- Australia and New Zealand School of Government – China Advanced Leadership Program
- Expositions Special Account
The department administered grants in 2011–12 of $12.464 million in accordance with the Commonwealth Grant Guidelines. See Appendix 10 and www.dfat.gov.au/dept/grants.
The department continued to manage the ABC's delivery of the Australia Network Asia-Pacific television service. Following the Government's decisions in late 2011 to terminate the tender process for a new ten-year contract and to make the Australia Network a permanent feature of the ABC, the department extended existing contractual arrangements with the ABC through to August 2012, pending finalisation of long-term arrangements with the ABC.
The department provided a grant of $3 million to the Australia and New Zealand School of Government (ANZSOG) to deliver a three-year China Advanced Leadership Program, a collaboration between ANZSOG and the Central Organisation Department of the Communist Party of China. The program seeks to expose future Chinese leaders to best practice governance in Australia and New Zealand, and to establish positive relationships with them.
The department managed Australia's participation at International Expo 2012 in Yeosu, the Republic of Korea. The expo, themed 'The Living Ocean and Coast', ran from 12 May to 12 August 2012. The Australian Pavilion showcased the importance of Australia's coast as a gateway for national wealth through resources, tourism and education.