Advertising and market research
During 2010–11, the Department of Foreign Affairs and Trade conducted the smartraveller advertising campaign. Further information on that campaign is available at http://www.dfat.gov.au and in the reports on Australian Government advertising that are prepared by the Department of Finance and Deregulation. Those reports are available at http://www.finance.gov.au/advertising/index.html.
As required under section 311A of the Commonwealth Electoral Act 1918, following is a list of agencies and organisations contracted by the department (including at overseas posts) to provide advertising and market research services. The list includes payments above $11 200 (GST inclusive).
|Agencies/Organisations||Service provided||Program||Amount ($)|
|The Campaign Palace||Creative Advertising for smartraveller Phase III||2.1||584 377|
|Market research organisations|
|Colmar Brunton Social Research||Developmental Research Services for smartraveller Phase III campaign||2.1||79 860|
|Taylor Nelson Sofres||Concept testing of smartraveller Phase III campaign material||2.1||235 950|
|Polling and direct mail organisations|
|No payments to report|
|Media advertising organisations|
|Telstra||White Pages directory listings||1.1||216 633|
|Adcorp Australia Ltd||Advertising for Australia–Malaysia Institute Grants Program||1.1||21 061|
|Adcorp Australia Ltd||Advertising for Australia–Japan Foundation Grants Program||1.1||12 436|
|Adcorp Australia Ltd||Advertising for general recruitment||3.1||22 583|
|Adcorp Australia Ltd||Tender advertising||3.2||29 605|
|Total||1 202 504|
Figures may not add due to rounding.