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Australian Government - Department of Foreign Affairs and Trade

Advancing the interests of Australia and Australians internationally

Australian Government - Department of Foreign Affairs and Trade

Advancing the interests of Australia and Australians internationally



Appendix 10

Advertising and market research

As required under Section 311A of the Commonwealth Electoral Act 1918, following is a list of agencies and organisations contracted by the department (including at overseas posts) to provide advertising and market research services. The list includes payments above $11 200.

During 2009–10, the Department of Foreign Affairs and Trade conducted a smartraveller advertising campaign. Further information on that campaign is available at http://www.dfat.gov.au and in the reports on Australian Government advertising that are prepared by the Department of Finance and Deregulation. Those reports are available at http://www.finance.gov.au/advertising/index.html.

TABLE 26. ADVERTISING AND MARKET RESEARCH

Agencies/Organisations Service provided
Program
Amount ($)
Advertising agencies  
KWP Advertising Pty Ltd Advertising for smartraveller Phase II
2.1
11 242
Market research organisations
Stamford Interactive Pty Ltd smartraveller.gov.au content and structure review
2.1
56 474
Open Mind Research Group Holdings Pty Ltd Review and market testing of changes to the consular services charter and evaluation of travel advisories
2.1
42 570
Colmar Brunton Social Research Evaluation of smartraveller Phase II campaign
2.1
74 129
Polling and direct mail organisations
no payments to report  
Media advertising organisations
Telstra White Pages directory listings
1.1
228 199
Adcorp Australia Ltd Advertising for general recruitment
1.1
76 596
Adcorp Australia Ltd Advertising for Australia–China Council Grants Program
1.1
17 688
Adcorp Australia Ltd Advertising for Council on Australia Latin America Relations Grants Program
1.1
13 518
Adcorp Australia Ltd Advertising for Australia–Malaysia Institute Grants Program
1.1
25 946
Adcorp Australia Ltd Advertising for Australia–Thailand Institute Grants Program
1.1
15 247
Adcorp Australia Ltd 2010 Major Grants Program advertising
1.1
17 028
McCann Worldgroup (trading as Universal McCann) Advertising for smartraveller Phase II
2.1
1 967 483
TOTAL  
 
2 546 121

Figures may not add due to rounding.

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Department of Foreign Affairs and Trade