Appendix 10
Advertising and market research
As required under Section 311A of the Commonwealth Electoral Act 1918, following is a list of agencies and organisations contracted by the department (including at overseas posts) to provide advertising and market research services. The list includes payments above $11 200.
During 2009–10, the Department of Foreign Affairs and Trade conducted a smartraveller advertising campaign. Further information on that campaign is available at http://www.dfat.gov.au and in the reports on Australian Government advertising that are prepared by the Department of Finance and Deregulation. Those reports are available at http://www.finance.gov.au/advertising/index.html.
TABLE 26. ADVERTISING AND MARKET RESEARCH
| Agencies/Organisations | Service provided | Program |
Amount ($) |
|---|---|---|---|
| Advertising agencies | |||
| KWP Advertising Pty Ltd | Advertising for smartraveller Phase II | 2.1 |
11 242 |
| Market research organisations | |||
| Stamford Interactive Pty Ltd | smartraveller.gov.au content and structure review | 2.1 |
56 474 |
| Open Mind Research Group Holdings Pty Ltd | Review and market testing of changes to the consular services charter and evaluation of travel advisories | 2.1 |
42 570 |
| Colmar Brunton Social Research | Evaluation of smartraveller Phase II campaign | 2.1 |
74 129 |
| Polling and direct mail organisations | |||
| no payments to report | |||
| Media advertising organisations | |||
| Telstra | White Pages directory listings | 1.1 |
228 199 |
| Adcorp Australia Ltd | Advertising for general recruitment | 1.1 |
76 596 |
| Adcorp Australia Ltd | Advertising for Australia–China Council Grants Program | 1.1 |
17 688 |
| Adcorp Australia Ltd | Advertising for Council on Australia Latin America Relations Grants Program | 1.1 |
13 518 |
| Adcorp Australia Ltd | Advertising for Australia–Malaysia Institute Grants Program | 1.1 |
25 946 |
| Adcorp Australia Ltd | Advertising for Australia–Thailand Institute Grants Program | 1.1 |
15 247 |
| Adcorp Australia Ltd | 2010 Major Grants Program advertising | 1.1 |
17 028 |
| McCann Worldgroup (trading as Universal McCann) | Advertising for smartraveller Phase II | 2.1 |
1 967 483 |
| TOTAL | 2 546 121 |
||
Figures may not add due to rounding.