Advertising and market research
As required under Section 311A of the Commonwealth Electoral Act 1918, following is a list of agencies and organisations contracted by the department (including at overseas posts) to provide advertising and market research services. The list includes payments above $10 900.
TABLE 24. Advertising and market research
| Agencies/Organisations | Service provided | Output | Amount ($) |
Advertising agencies |
|||
| KWP Advertising | smartraveller Phase II campaign | 2.1 | 35 589 |
Market research organisations |
|||
| Cudex (trading as Newspoll) | Community attitudes to trade survey | 1.1 | 12 023 |
| Open Mind Research Group | smartraveller Phase II—Tracking research following smartraveller advertisements | 2.1 | 86 128 |
Polling and direct mail organisations |
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| no payments to report | |||
Media advertising organisations |
|||
| Sensis | Advertising in White pages | 1.1 | 168 013 |
| HMA Blaze | Advertising for general recruitment | 1.1 | 39 178 |
| McCann Worldgroup (trading as Universal McCann) |
Advertising for smartraveller Phase II | 2.1 | 2 319 862 |
| HMA Blaze | Advertising for Australia-Korea Foundation Grants Program | 3.1 | 19 020 |
| HMA Blaze | Advertising for Council on Australia Latin America Relations Grants Program | 3.1 | 11 726 |
| Island Business International (Solomon Islands) |
Public awareness advertising for the Regional Assistance Mission to Solomon Islands (RAMSI) | 3.1 | 21 179 |
| TOTAL | 2 712 718 | ||
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Department of Foreign Affairs and Trade Annual Report 2008–2009
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